Industry Analyst, Gartner, Features Annex Cloud in 2019 Cool Vendor Report for Loyalty Management
by Sean Ogino | September 25, 2019 | Content Marketing, Customer Loyalty, News & Events

Annex Cloud continues to advance Loyalty Cloud, User Generated Content (UGC) and Referral Marketing in both B2B and B2C arenas. In June of this year, Annex Cloud was awarded a 2019 Loyalty360 Platinum Award with Sugarfina for Customer Experience Strategy and successfully launched Native Receipt Scanning with e.l.f. Cosmetics at its inaugural Lunch and Loyalty event at IRCE 2019. Earlier Read more…

7 Consumer Marketing Trends That Should Be Shaping Your Strategy
by Grace Miller | May 4, 2018 | Content Marketing, Customer Loyalty, Questions and Answers, Referral Marketing, User Generated Content

Modern consumers are significantly different from buyers in the past. Not only have today’s consumers become more skeptical of businesses, but they also have access to technology that makes it easier than ever to research and switch brands. CConsumer marketing trends have shifted, and customer retention optimization is more important than ever. Here are a few trends to keep in Read more…

From Travelers to Marketers: Advocate Marketing for Hospitality
by Sean Ogino | October 25, 2016 | Advocate Marketing, Content Marketing, Customer Engagement, Ratings and Reviews, Referral Marketing, User Generated Content, Visual Commerce

The desire to travel to the depths and corners of the world exists in almost every person. This is why it makes perfect sense that the travel and hospitality industries are so massive, and still have even more potential. But the first thing that hotels, tour businesses, and other tourism companies will have to do to make full use of Read more...

Snapchat Fashion Marketing: Fendi Gives More Life To Snapchat Stories
by Sean Ogino | October 17, 2016 | Content Marketing, Social Media, Social Media Marketing

Whether it’s the use of drones to show its catwalk fashions or having its models walk on water to mark its 90-year anniversary, Fendi, the Italian high fashion brand, always knows how to market itself differently.  Currently, the fashion house is subverting things by taking content from Snapchat--which is famous for disappearing within 24 hours--and giving it a longer life. This Snapchat fashion Read more...

6 Strategies Behind the Home Depot’s Marketing Domination
by Sean Ogino | September 29, 2016 | Content Marketing, eCommerce, Omni-Channel, Social Media, Social Media Marketing

The outcome of quarterly retail earnings season has once again certified the Home Depot's marketing and sales success in the overly competitive field of the American home improvement industry. It has continued its dream run for the successive fifth year. The following graph will tell this story in a much clearer way. Lowe's stock gains have nearly kept pace with Home Depot's, Read more...