Fashion Loyalty Programs Are Unique In Their Own Ways
by Aziz Hamid | November 16, 2020 | Content Marketing, Customer Advocacy, Customer Engagement, Luxury Loyalty, Luxury Loyalty

There is a lot of skepticism about the role of loyalty in the fashion business. However, many loyalty experts opine that fashion is one of the best industries where loyalty can be customized to the core and bring in phenomenal results. If done right, it can elevate your brand to unprecedented heights of customer engagement resulting in huge revenues. On Read more…

Subscription Loyalty Programs Increase Customer Lifetime Value
by Bistriti Poddar | June 25, 2020 | Content Marketing, Customer Engagement, Customer Lifetime Value, Customer Loyalty

Ever since Amazon announced that it has touched 100 million Prime members, there has been a lot of discussion and chatter around subscription loyalty programs. Netflix also became very interesting when the officials reported 1.96 million new subscribers the very first quarter. Why do you think 100 million subscribers have raised their hands to sign up for this very successful Read more...

Engage and Retain your Most Valuable Customers with Content
by Bistriti Poddar | June 22, 2020 | Content Marketing, Customer Engagement, Customer Loyalty

It is a well known fact that customers leave if they are poorly treated or if they don’t feel connected with your brand. Accenture finds that 52% of consumers substituted or stopped buying a brand due to poor customer service, resulting in roughly $1.6 trillion losses in the U.S. itself. The only way to prevent such churn is to provide Read more...

Industry Analyst, Gartner, Features Annex Cloud in 2019 Cool Vendor Report for Loyalty Management
by Sean Ogino | September 25, 2019 | Content Marketing, Customer Loyalty, News & Events

Annex Cloud continues to advance Loyalty Cloud, User Generated Content (UGC) and Referral Marketing in both B2B and B2C arenas. In June of this year, Annex Cloud was awarded a 2019 Loyalty360 Platinum Award with Sugarfina for Customer Experience Strategy and successfully launched Native Receipt Scanning with e.l.f. Cosmetics at its inaugural Lunch and Loyalty event at IRCE 2019. Earlier Read more…

7 Consumer Marketing Trends That Should Be Shaping Your Strategy
by Grace Miller | May 4, 2018 | Content Marketing, Customer Loyalty, Questions and Answers, Referral Marketing, User Generated Content

Modern consumers are significantly different from buyers in the past. Not only have today’s consumers become more skeptical of businesses, but they also have access to technology that makes it easier than ever to research and switch brands. CConsumer marketing trends have shifted, and customer retention optimization is more important than ever. Here are a few trends to keep in Read more…