Subscription Loyalty Programs Increase Customer Lifetime Value
by Bistriti Poddar | June 25, 2020 | Content Marketing, Customer Engagement, Customer Lifetime Value, Customer Loyalty

Ever since Amazon announced that it has touched 100 million Prime members, there has been a lot of discussion and chatter around subscription loyalty programs. Netflix also became very interesting when the officials reported 1.96 million new subscribers the very first quarter. Why do you think 100 million subscribers have raised their hands to sign up for this very successful Read more...

Engage and Retain your Most Valuable Customers with Content
by Bistriti Poddar | June 22, 2020 | Content Marketing, Customer Engagement, Customer Loyalty

It is a well known fact that customers leave if they are poorly treated or if they don’t feel connected with your brand. Accenture finds that 52% of consumers substituted or stopped buying a brand due to poor customer service, resulting in roughly $1.6 trillion losses in the U.S. itself. The only way to prevent such churn is to provide Read more...

Industry Analyst, Gartner, Features Annex Cloud in 2019 Cool Vendor Report for Loyalty Management
by Sean Ogino | September 25, 2019 | Content Marketing, Customer Loyalty, News & Events

Annex Cloud continues to advance Loyalty Cloud, User Generated Content (UGC) and Referral Marketing in both B2B and B2C arenas. In June of this year, Annex Cloud was awarded a 2019 Loyalty360 Platinum Award with Sugarfina for Customer Experience Strategy and successfully launched Native Receipt Scanning with e.l.f. Cosmetics at its inaugural Lunch and Loyalty event at IRCE 2019. Earlier Read more…

7 Consumer Marketing Trends That Should Be Shaping Your Strategy
by Grace Miller | May 4, 2018 | Content Marketing, Customer Loyalty, Questions and Answers, Referral Marketing, User Generated Content

Modern consumers are significantly different from buyers in the past. Not only have today’s consumers become more skeptical of businesses, but they also have access to technology that makes it easier than ever to research and switch brands. CConsumer marketing trends have shifted, and customer retention optimization is more important than ever. Here are a few trends to keep in Read more…

From Travelers to Marketers: Advocate Marketing for Hospitality
by Sean Ogino | October 25, 2016 | Advocate Marketing, Content Marketing, Customer Engagement, Ratings and Reviews, Referral Marketing, User Generated Content, Visual Commerce

The desire to travel to the depths and corners of the world exists in almost every person. This is why it makes perfect sense that the travel and hospitality industries are so massive, and still have even more potential. But the first thing that hotels, tour businesses, and other tourism companies will have to do to make full use of Read more...