Double down on Personalization to Deliver Better Customer Experience
by Bistriti Poddar | June 16, 2021 | Content Marketing, Customer Engagement, Customer Loyalty, Customer Retention Strategies, Reward Porgrams

There is an ongoing need for brands to deliver better customer experience. Better customer experience not only aids happy and engaged customers, but also drives customer retention. Customers nowadays have become intelligent with their choices. Most customers would leave if they had other choices that offered better experiences. This significantly affects customer retention goals of a company. It is also Read more...

Grow your Business Substantially with an Effective UGC platform
by Bistriti Poddar | June 10, 2021 | Content Marketing, Customer Engagement, Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce

UGC or User Generated Content marketing, is one of the most authentic, reliable and effective marketing strategies and entails content types like photos, reviews, or even Q&A. Choosing the right user-generated content platform can be the key to business success. A UGC platform can also be understood as a Software-as-a-service(Saas) product that helps aggregate & publish reliable, authentic & inspiring Read more...

Why Is Visual Content Marketing Imperative For Your Business
by Bistriti Poddar | May 31, 2021 | Content Marketing, Customer Engagement, User Generated Content, Visual Commerce

Visual content marketing is the process of creating content for a specific target audience that is visually appealing to them and intends to convert them into buying customers. Researches show that social media posts with visuals had 2.3 times more engagement compared to posts without visuals. Some common forms of visual content are images, videos, charts, infographics, and slide decks. Read more...

The Power of Consumer-Generated Marketing
by Natasha Ambavle | April 22, 2021 | Consumer Generated Marketing, Content Marketing

Who remembers Apple’s iconic #ShotOnIPhone campaign or GoPro’s consumer-created pictures and videos? Chances are, most of us do because most of us either took photos for these campaigns or were exposed to a thousand images with the hashtag on our social media feed.  Content is king, wouldn’t you say? Imagine being able to market your brand almost solely through organic, Read more…

A Comprehensive Guide to Content Marketing and Platforms
by Natasha Ambavle | April 18, 2021 | Content Marketing, User Generated Content

According to PEW Research Center (a nonpartisan fact tank), “26% of US adults are almost always online. They’re part of the 77% of US adults who go online daily.” So what does this vast population consume online? The answer is simple – content. Content can range from blogs and newsletters to videos, images, or podcasts. This is why it has become Read more…

Why It’s Imperative to Combine Engagement & Loyalty—From Browser to Advocate
by Rohan Ahire | March 24, 2021 | Advocate Marketing, Content Marketing, Contests, Customer Advocacy, Customer Engagement, Customer Loyalty, Omni-Channel, Ratings and Reviews, Referral Marketing, User Generated Content, Visual Commerce

Building loyal customers who are advocates for your brand will continue to grow your company’s bottom line for years. The key is to use your loyalty program to engage and inspire your customers to share their experiences across your ecosystem and in social media. Read through the journey below for the proof points you can’t ignore.   Browsers will become buyers through: Read more…