Double down on Personalization to Deliver Better Customer Experience

by Bistriti Poddar |

Double down on Personalization to Deliver Better Customer Experience

double down on personalization to deliver better customer experience

There is an ongoing need for brands to deliver better customer experience. Better customer experience not only aids happy and engaged customers, but also drives customer retention. Customers nowadays have become intelligent with their choices. Most customers would leave if they had other choices that offered better experiences. This significantly affects customer retention goals of … Read more

Grow your Business Substantially with an Effective UGC platform

Effective UGC platform

UGC or User Generated Content marketing, is one of the most authentic, reliable and effective marketing strategies and entails content types like photos, reviews, or even Q&A. Choosing the right user-generated content platform can be the key to business success. A UGC platform can also be understood as a Software-as-a-service(Saas) product that helps aggregate & … Read more

Why Is Visual Content Marketing Imperative For Your Business

Visual Content Marketing

Visual content marketing is the process of creating content for a specific target audience that is visually appealing to them and intends to convert them into buying customers. Researches show that social media posts with visuals had 2.3 times more engagement compared to posts without visuals. Some common forms of visual content are images, videos, … Read more

The Power of Consumer-Generated Marketing

consumer-generated marketing

Who remembers Apple’s iconic #ShotOnIPhone campaign or GoPro’s consumer-created pictures and videos? Chances are, most of us do because most of us either took photos for these campaigns or were exposed to a thousand images with the hashtag on our social media feed.  Content is king, wouldn’t you say? Imagine being able to market your … Read more

A Comprehensive Guide to Content Marketing and Platforms

According to PEW Research Center (a nonpartisan fact tank), “26% of US adults are almost always online. They’re part of the 77% of US adults who go online daily.” So what does this vast population consume online? The answer is simple – content. Content can range from blogs and newsletters to videos, images, or podcasts. This … Read more

Why It’s Imperative to Combine Engagement & Loyalty—From Browser to Advocate

Browser to Advocate

Building loyal customers who are advocates for your brand will continue to grow your company’s bottom line for years. The key is to use your loyalty program to engage and inspire your customers to share their experiences across your ecosystem and in social media. Read through the journey below for the proof points you can’t ignore.   … Read more

Leverage Education Loyalty Programs to Boost Students’ Engagement

Education Loyalty Programs

Customer loyalty has evolved onto digital platforms and allows businesses in all sectors to engage with their customers in multiple, innovative ways. The loyalty programs have taken companies by storm as they encourage (and incentivize) specific behaviour from customers. A robust education loyalty program motivates students throughout their journey while fulfilling the institution’s ultimate goal. … Read more

Fashion Loyalty Programs Are Unique In Their Own Ways

Fashion Loyalty programs

There is a lot of skepticism about the role of loyalty in the fashion business. However, many loyalty experts opine that fashion is one of the best industries where loyalty can be customized to the core and bring in phenomenal results. If done right, it can elevate your brand to unprecedented heights of customer engagement … Read more

Subscription Loyalty Programs Increase Customer Lifetime Value

subscription loyalty programs

Ever since Amazon announced that it has touched 100 million Prime members, there has been a lot of discussion and chatter around subscription loyalty programs. Netflix also became very interesting when the officials reported 1.96 million new subscribers the very first quarter. Why do you think 100 million subscribers have raised their hands to sign … Read more

Engage and Retain your Most Valuable Customers with Content

engage and retain

It is a well known fact that customers leave if they are poorly treated or if they don’t feel connected with your brand. Accenture finds that 52% of consumers substituted or stopped buying a brand due to poor customer service, resulting in roughly $1.6 trillion losses in the U.S. itself. The only way to prevent … Read more

Industry Analyst, Gartner, Features Annex Cloud in 2019 Cool Vendor Report for Loyalty Management

Loyalty Management

Annex Cloud continues to advance Loyalty Cloud, User Generated Content (UGC) and Referral Marketing in both B2B and B2C arenas. In June of this year, Annex Cloud was awarded a 2019 Loyalty360 Platinum Award with Sugarfina for Customer Experience Strategy and successfully launched Native Receipt Scanning with e.l.f. Cosmetics at its inaugural Lunch and Loyalty … Read more

How Your Content Marketing Strategy Improves Conversions

Content Writing

We live in a time where consumers are smarter than ever. They can spot an ad that’s just an ad from a mile away. You know what we’re talking about. They leave that used car salesman feeling and you immediately feel the need to take a shower. Unfortunately, we come from a world where that … Read more

7 Consumer Marketing Trends That Should Be Shaping Your Strategy

7 Consumer Marketing Trends

Modern consumers are significantly different from buyers in the past. Not only have today’s consumers become more skeptical of businesses, but they also have access to technology that makes it easier than ever to research and switch brands. Consumer marketing trends have shifted, and customer retention optimization is more important than ever. Here are a … Read more

6 Visual Commerce Marketing Mistakes and How to Avoid Them

Visual Marketing

Visuals, in addition to content, have come to play a central role in modern advertising. Images, GIFs, and videos are simply easier to process than written text because we are accustomed to seeing pictures of our surroundings. As much as 90% of all information that reaches the average human brain is visual, and as much … Read more

From Travelers to Marketers: Advocate Marketing for Hospitality

advocate marketing for hospitality

The desire to travel to the depths and corners of the world exists in almost every person. This is why it makes perfect sense that the travel and hospitality industries are so massive, and still have even more potential. But the first thing that hotels, tour businesses, and other tourism companies will have to do to make full use of that potential is to reach out to more and more people by creating enough awareness, and then convincing consumers that they should spend their money on these particular services. And that’s where advocate marketing for hospitality comes in.

Advocate Marketing for Hospitality

As the name suggests, the brand advocate is someone who is your brand evangelist. He is someone who will talk about your brand to people. But contrary to what many people believe, the scope of advocate marketing isn’t just about referral programs. Of course, it’s a vital part of advocacy efforts, but that’s not the only part. Other parts are equally powerful and important–advocates also share photos, write reviews, connect with your brand on social, and do so much more.

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There is a very pertinent reason why all the aforementioned solutions work seamlessly for hospitality. All these advocacy solutions operate predominantly on digital platforms. Of course, buyers of other industries also use digital platforms to find products and services, but the discovery of travel destinations has been utterly transformed by the internet. That’s why Traveler’s Road to Decision says that an incredible 65% of leisure travelers are inspired by online resources, most notably through social/video sites and searches. You already have people in need of more information and exploration. Advocate marketing for hospitality can easily fulfill that need by motivating your loyal customer to post a referral link on his social media account so that it will become digitally visible for those who are in need of more information. You can even use your own website to create an outlet where people can know about your advocacy efforts. Now, we will look into how advocate marketing for hospitality actually works.

Advocate Marketing for Hospitality: Ratings and Reviews

I’d be remiss if I didn’t mention this obvious piece of advocate marketing for hospitality companies, but we’ll only spend a moment on it. Reviews are the lifeblood of the hospitality industry. The biggest sites that travelers look to for information about where to stay, what to see, where to eat, and so on all have user generated content as a large component–if not the central component–of their sites. After all, consumers trust reviews by other shoppers 12 times more than content created by brands. To understand how to optimize Ratings and Reviews on your site, take a look at our ultimate best practices guide!

Advocate Marketing for Hospitality: Referral Programs

There is a basic difference between buying any other thing and buying a holiday package. People come back from vacation with the memories of beautiful moments and places they experienced and carry those memories with them for a long time. That’s the prime reason why they want to be absolutely sure about the holiday destination as well as the accommodation facilities and food. They have seen it too many times that the rooms, which they see in the glitzy ads, are not what one might see after actually going there. In such a despair, a voice of some close friend or relative does carry weight. The bonding with those people allows them to trust their near and dear ones. That’s how referrals actually work. In fact, many travel agencies and companies have already embraced the magic of referral programs. Journeyful came up with a referral program with the claim of being ‘the most comprehensive rewards program in travel.’ journeyful The program works in the following way:

  • Your customer gets $25 for signing up at Journeyful.
  • Your customer refers his friend.
  • The friend gets email being invited to sign up; gets $25 for signing up.
  • When the customer’s friend makes a booking, he gets a $X booking reward that he can use in future.
  • Your customer receives the same $X as a referral reward.
  • Repeat steps 4 and 5 forever…

What is interesting to note here is that the loyal customer isn’t given a one-time reward for referring his friend. He’ll keep on getting rewarded every time his friend makes a booking! Similarly, when the customer’s friend makes a purchase, he can earn booking rewards of up to 8% of his booking fee. journeyful2 If you want to implement a referral program or to take your existing one to the next level, don’t miss out on our best practices white paper, “The Step-by-Step Guide for a Powerful Referral Program!”

Advocate Marketing for Hospitality: Visual Commerce

In essence, visual commerce is an umbrella term that includes, but isn’t strictly restricted to:

  • Collecting thousands of high quality user generated photos and videos from sources like Instagram to curate across your site
  • Using your flexible on-site galleries to make shoppable displays of brand photos
  • Making your Instagram shoppable with a solution like Shoppic.me

The canvas of travel is full of beautiful elements like serene landscapes, old buildings, or sumptuous and colorful food delicacies…and it’s a common norm that people capture these moments in their cameras to relive them once they go back to their homes. That’s what makes photos an integral part of the holiday experience and that’s the reason why Instagram and Pinterest are flooded with such images. And these are the photos that marketers can and should use on their social media platforms, website, and use for other marketing initiatives. User generated content in this sense is nothing but testimonials in the form of photos.  Hence, whenever your customers are traveling with you on their vacation, think about asking them to submit their photos. The only job then remains for you is to curate them properly and display that curation on multiple channels. This is how Jetsetter, a dealer in the holiday sector, is using visual glimpses of their tourists’ journeys. jetsetter moments

Advocate Marketing for Hospitality: Post-Purchase Sharing

People post immediately on social media after buying a car, home or even a phone? Why? It’s simply because it’s only humane to talk about our new purchases. It’s the excitement to share the joy which comes with the buying of a new thing. Clearly, if utilized properly and wisely, it’s an opportunity to turn your customer who has purchased something from you into a brand advocate. Even though travelers often book their trips months in advance, you shouldn’t have to wait to capitalize on their excitement. Enable post-purchase sharing to let them flaunt their upcoming holiday!  Just imagine what it means to share on your social media account that you have just purchased a Europe tour package. In the era where people even share their coffee outings, this is definitely worth sharing. The most loved part of this solution is that what people are doing voluntarily, you are using for your brand propagation. There is hardly anything which is as mutually beneficial as this for both you and your customer! This is how Jetsetter is encouraging post-purchase sharing. jetsetter2   In A Nutshell… The rarity of the holiday tours, the emotional attachment with vacations and the exclusive visual nature of the travel industry… truly, advocate marketing for hospitality makes perfect sense. However, one research report says that only 30% felt their team currently had all the skills required to effectively manage an influencer or advocate program. It’s not that hard, though, when you have the right software to automate it! Thus, it’s a high time that marketers think seriously about implementing these solutions as soon as possible as its usefulness has been proven umpteen number of times! Note: For more tips on cultivating advocacy among your customers, check out our guide, “21 Ways to Turn Customers into Advocates!” And don’t forget about the potential of loyalty for the hospitality industry! Take a look at “Advocate Loyalty: A Four-Point Strategy!

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