The Power of Consumer-Generated Marketing
by Natasha Ambavle | April 22, 2021 | Consumer Generated Marketing, Content Marketing

Who remembers Apple’s iconic #ShotOnIPhone campaign or GoPro’s consumer-created pictures and videos? Chances are, most of us do because most of us either took photos for these campaigns or were exposed to a thousand images with the hashtag on our social media feed.  Content is king, wouldn’t you say? Imagine being able to market your brand almost solely through organic, Read more…

A Comprehensive Guide to Content Marketing and Platforms
by Natasha Ambavle | April 18, 2021 | Content Marketing, User Generated Content

According to PEW Research Center (a nonpartisan fact tank), “26% of US adults are almost always online. They’re part of the 77% of US adults who go online daily.” So what does this vast population consume online? The answer is simple – content. Content can range from blogs and newsletters to videos, images, or podcasts. This is why it has become Read more…

Why It’s Imperative to Combine Engagement & Loyalty—From Browser to Advocate
by Rohan Ahire | March 24, 2021 | Advocate Marketing, Content Marketing, Contests, Customer Advocacy, Customer Engagement, Customer Loyalty, Omni-Channel, Ratings and Reviews, Referral Marketing, User Generated Content, Visual Commerce

Building loyal customers who are advocates for your brand will continue to grow your company’s bottom line for years. The key is to use your loyalty program to engage and inspire your customers to share their experiences across your ecosystem and in social media. Read through the journey below for the proof points you can’t ignore.   Browsers will become buyers through: Read more…

Leverage Education Loyalty Programs to Boost Students’ Engagement
by Khushboo Verma | February 21, 2021 | Content Marketing, Customer Engagement, customer journey, Customer Lifetime Value, Customer Loyalty

Customer loyalty has evolved onto digital platforms and allows businesses in all sectors to engage with their customers in multiple, innovative ways. The loyalty programs have taken companies by storm as they encourage (and incentivize) specific behavior from customers. A robust education loyalty program motivates students throughout their journey while fulfilling the institution’s ultimate goal. According toNielsen study, 84% of Read more…

Fashion Loyalty Programs Are Unique In Their Own Ways
by Aziz Hamid | November 16, 2020 | Content Marketing, Customer Advocacy, Customer Engagement, Luxury Loyalty, Luxury Loyalty

There is a lot of skepticism about the role of loyalty in the fashion business. However, many loyalty experts opine that fashion is one of the best industries where loyalty can be customized to the core and bring in phenomenal results. If done right, it can elevate your brand to unprecedented heights of customer engagement resulting in huge revenues. On Read more…

Subscription Loyalty Programs Increase Customer Lifetime Value
by Bistriti Poddar | June 25, 2020 | Content Marketing, Customer Engagement, Customer Lifetime Value, Customer Loyalty

Ever since Amazon announced that it has touched 100 million Prime members, there has been a lot of discussion and chatter around subscription loyalty programs. Netflix also became very interesting when the officials reported 1.96 million new subscribers the very first quarter. Why do you think 100 million subscribers have raised their hands to sign up for this very successful Read more...