Our content marketing blog posts cover best practices, recent trends, and insider advice about retail and e-commerce content, loyalty, referrals, and UGC. Check out our top insights now.
There is an ongoing need for brands to deliver better customer experience. Better customer experience not only aids happy and engaged customers, but also drives customer retention. Customers nowadays have become intelligent with their choices. Most customers would leave if they had other choices that offered better experiences. This significantly affects customer retention goals of … Read more
UGC or User Generated Content marketing, is one of the most authentic, reliable and effective marketing strategies and entails content types like photos, reviews, or even Q&A. Choosing the right user-generated content platform can be the key to business success. A UGC platform can also be understood as a Software-as-a-service(Saas) product that helps aggregate & … Read more
Visual content marketing is the process of creating content for a specific target audience that is visually appealing to them and intends to convert them into buying customers. Researches show that social media posts with visuals had 2.3 times more engagement compared to posts without visuals. Some common forms of visual content are images, videos, … Read more
Who remembers Apple’s iconic #ShotOnIPhone campaign or GoPro’s consumer-created pictures and videos? Chances are, most of us do because most of us either took photos for these campaigns or were exposed to a thousand images with the hashtag on our social media feed. Content is king, wouldn’t you say? Imagine being able to market your … Read more
According to PEW Research Center (a nonpartisan fact tank), “26% of US adults are almost always online. They’re part of the 77% of US adults who go online daily.” So what does this vast population consume online? The answer is simple – content. Content can range from blogs and newsletters to videos, images, or podcasts. This … Read more
Building loyal customers who are advocates for your brand will continue to grow your company’s bottom line for years. The key is to use your loyalty program to engage and inspire your customers to share their experiences across your ecosystem and in social media. Read through the journey below for the proof points you can’t ignore. … Read more
Customer loyalty has evolved onto digital platforms and allows businesses in all sectors to engage with their customers in multiple, innovative ways. The loyalty programs have taken companies by storm as they encourage (and incentivize) specific behaviour from customers. A robust education loyalty program motivates students throughout their journey while fulfilling the institution’s ultimate goal. … Read more
There is a lot of skepticism about the role of loyalty in the fashion business. However, many loyalty experts opine that fashion is one of the best industries where loyalty can be customized to the core and bring in phenomenal results. If done right, it can elevate your brand to unprecedented heights of customer engagement … Read more
Ever since Amazon announced that it has touched 100 million Prime members, there has been a lot of discussion and chatter around subscription loyalty programs. Netflix also became very interesting when the officials reported 1.96 million new subscribers the very first quarter. Why do you think 100 million subscribers have raised their hands to sign … Read more
It is a well known fact that customers leave if they are poorly treated or if they don’t feel connected with your brand. Accenture finds that 52% of consumers substituted or stopped buying a brand due to poor customer service, resulting in roughly $1.6 trillion losses in the U.S. itself. The only way to prevent … Read more
