7 Consumer Marketing Trends That Should Be Shaping Your Strategy

Modern consumers are significantly different from buyers in the past. Not only have today’s consumers become more skeptical of businesses, but they also have access to technology that makes it easier than ever to research and switch brands. Consumer marketing trends have shifted, and customer retention optimization is more important than ever. Here are a few trends to keep in Read more…

From Travelers to Marketers: Advocate Marketing for Hospitality

The desire to travel to the depths and corners of the world exists in almost every person. This is why it makes perfect sense that the travel and hospitality industries are so massive, and still have even more potential. But the first thing that hotels, tour businesses, and other tourism companies will have to do to make full use of Read more...

Snapchat Fashion Marketing: Fendi Gives More Life To Snapchat Stories
by Sean Ogino | October 17, 2016 | Content Marketing, Social Media, Social Media Marketing

Whether it’s the use of drones to show its catwalk fashions or having its models walk on water to mark its 90-year anniversary, Fendi, the Italian high fashion brand, always knows how to market itself differently.  Currently, the fashion house is subverting things by taking content from Snapchat--which is famous for disappearing within 24 hours--and giving it a longer life. This Snapchat fashion Read more...

6 Strategies Behind the Home Depot’s Marketing Domination

The outcome of quarterly retail earnings season has once again certified the Home Depot's marketing and sales success in the overly competitive field of the American home improvement industry. It has continued its dream run for the successive fifth year. The following graph will tell this story in a much clearer way. Lowe's stock gains have nearly kept pace with Home Depot's, Read more...

I’m a Female Millennial and This Is How eCom Sites Need to Market to Me

Hi! I'm Eliza Fisher, Annex Cloud's Marketing Strategist and Editor. I live and breathe e-commerce, and I have tons of thoughts about how I, as a female millennial consumer and too-frequent online shopper, should be marketed to. Why should you care? Well, there are about 80 million millennials in the US alone, and we'll have $1.4 trillion in disposable income Read more...