21 Foolproof Tricks to Increase Your Conversion Rate
by Grace Miller | April 23, 2018 | Best Practices

In the world of retail and e-commerce, brand awareness and driving traffic to your store or website is only half the battle. Once you’ve caught the attention of potential customers, you have to think about how to increase conversion rates.  Here are 21 tips for turning casual prospects into actual paying customers. Keep forms simple.  Having contact forms on your Read more…

Why Retail Referral Programs Need A/B Testing to Succeed
by Grace Miller | April 20, 2018 | Best Practices, Refer a Friend, Referral Marketing

Congratulations on embracing referral marketing for retail.  By implementing a referral marketing program, you are already leveraging one of the best ways to maximize your profits per customer.  Marketing to customers who are already loyal is much better for the bottom line than constantly courting new customers.  Referrals are as close as you can get to instantly loyal new customers. Read more…

How to Build a Loyalty Program That Guides Customer Behavior
by Kirstie Jeffries | March 1, 2018 | Best Practices, Customer Loyalty

As consumers become more fickle and have more brands to choose from, customer engagement and retention have become more challenging than ever. Guiding your customers’ behavior from start to finish – and minimizing the risk of losing them at each https://www.annexcloud.com/blog/2016/03/03/39-referral-marketing-statistics-that-will-make-you-want-to-start-a-raf-program-tomorrow/step of the journey – is complex yet crucial. After all, a mere 5% growth in retention can increase a Read more…

What We’ve Learned About Loyalty Program Communication
by Prasad Dhamdhere | January 20, 2017 | Best Practices, Customer Loyalty

Loyalty marketers all across the world should take a note of the fact that Harold Geneen, a former president of the ITT Corporation, had included communication in his list of the five essential entrepreneurial skills for success. The reason for his insistence on the value of communication comes from the fact that it's impossible to get customers to take action without Read more...

Advocate Marketing Winners of 2016
by Prasad Dhamdhere | January 17, 2017 | Advocate Marketing, Best Practices, Customer Engagement

There is no doubt that advocacy marketing is one of the most (if not the most) powerful marketing tools nowadays. And that’s not just an opinion. Take a look at these numbers: According to the Word of Mouth Marketing Association (WOMMA), when an advocate recommends your brand, it can generate at least 5 times more sales than a paid advertisement, Read more...