The Why and How of Automotive Customer Loyalty

by Natasha Ambavle |

The Why and How of Automotive Customer Loyalty

What do Lexus, Mercedes, BMW, Porsche and Audi have in common? The answer is a strong base of loyal customers. Lexus ranks highest among luxury brands with a 48% loyalty rate. Mercedes-Benz ranks second with 47.8%, followed by BMW in third place with 45.1%, Porsche with 44.9% and Audi with a 43.4% loyalty rate. Loyalty … Read more

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