Ask an Expert: MacKenzie-Childs’ CMO Speaks Customer Loyalty
by Mark Stansbury | October 4, 2018 | Annex Cloud Case Study, Customer Loyalty

Welcome to our new segment, Ask an Expert! With this series, Annex Cloud interviews some prominent figures in ecommerce and retail to gain insight on industry trends. This week, we interviewed Larry Shaw, Chief Marketing Officer of MacKenzie-Childs. Since 1983, MacKenzie-Childs has designed home decor and artisan furnishings in their quaint farmhouse in Aurora, NY. Every teapot is hand-painted and Read more…

The “Makeup” of Sephora’s Marketing Strategy

It’s no mystery that Sephora has seen major wins in the beauty industry. Since 1969, this cosmetics brand has sold millions of units in retail stores worldwide and continues to thrive today. But what is it about Sephora’s marketing strategy that sets them apart from similar companies like Ulta and Glossier? What is it about them that other brands just Read more…

Case Study: How to Build a Successful B2B Loyalty Program
by Mark Stansbury | August 31, 2018 | Annex Cloud Case Study, Customer Loyalty, eCommerce

B2B Loyalty Overview: It is very true that there is no one-size-fits-all loyalty program. Especially not in the business-to-business industry. The B2B space is such a specific market with a narrower audience, so it must be treated as such. That means audience segmentation and personalized incentives are that much more important. This study will review how Annex Cloud helped two Read more…

Olympus Camera’s Visual Commerce Software Story
by Prasad Dhamdhere | March 30, 2017 | Annex Cloud Case Study, User Generated Content, Visual Commerce

Maybe photographer Chase Jarvis is right when he says that the best camera is the one that’s with you. Smartphones, more or less, have come close to Jarvis's proposition. But their incredible growth has put a freeze on the photo equipment manufacturers' ambitions. According to Canon’s Q1 2016 financial statement, sales of Canon’s compact cameras have dipped 22% and Canon Read more...

How to Increase Your Refer a Friend Solution Revenue by Over 500%
by Prasad Dhamdhere | March 9, 2017 | Advocate Marketing, Annex Cloud Case Study, Referral Marketing

A Refer a Friend solution, the digitalized form of traditional word-of-mouth, is more than handy when it comes to spreading the product awareness among potential customers. But it may fall short when the goal is to achieve more than that--just like what Vivobarefoot, a British footwear manufacturer, had in its mind. Vivobarefoot presented a complex set of goals in front of Read more...