Why Loyalty May Be Just the Thing to Breathe New Life into Healthcare
by Rohan Ahire | July 13, 2021 | Advocate Marketing, Client Retention, Customer Engagement

The pandemic forced consumers to see healthcare differently. Patients today want a richer experience based on “know me, engage with me, educate me, and take care of me”. They want a healthcare partner. Patients also are seeking out new ways to get care and telehealth has accelerated the need to integrate in-person and virtual care. The acceleration of digital care Read more…

Advocacy Marketing – Turning Customers into Brand Champions
by Natasha Ambavle | July 1, 2021 | Advocate Marketing, Customer Advocacy Platform

Today, for most people, the singular source of entertainment, news, and information is user-generated content. In layman terms – social media platforms. The dependency on user-generated content has increased considerably in the last few years. With a platform to share your views, customers are getting more vocal about their likes and dislikes, causing a direct impact on purchase behavior. 92% Read more…

The Age of Customer Advocacy Marketing
by Natasha Ambavle | June 30, 2021 | Advocate Marketing, Customer Advocacy, Customer Advocacy Platform

Ever bought a product or service because it was hyped on social media? Or it came strongly recommended by online friends? You probably answered ‘Yes’ and so did 70% of customers that believe consumer opinions and 90% that rely on friends’ recommendations, according to recent research by HubSpot. If you ask marketing and social media experts today, ‘What is marketing? Read more…

Top Advocacy Marketing Examples from the Current Industry

The sheer potential of word-of-mouth marketing makes advocacy marketing highly important for any brand focused on devising a solid customer acquisition strategy. Brands investing time and effort in advocacy marketing in the current time are experiencing gains on multiple fronts. From new customer acquisition and enhanced revenue generation to brand building and more, advocacy marketing indeed proves highly advantageous for Read more…

Revolutionizing Segmentation: Individualization Using RFM to Step Up Further
by Rohan Ahire | June 2, 2021 | Advocate Marketing, Customer Engagement, Customer Loyalty

In today’s fast-changing world, marketers need to re-evaluate how to reach out to and engage their audiences. They can do this through a customer loyalty program. Not only with the program help to engage their audience, but it will allow organizations to collect a wealth of zero and first-party data. This data can then lead the marketers and organization as Read more…

Customer Referrals – Strategic Advantages and Application
by Natasha Ambavle | May 18, 2021 | Advocate Marketing, Referral Marketing

How often have you purchased something that your peers and family strongly recommended? Chances are that you have purchased such products, and quite often as well.  More often than you think, brands and companies rely on the patronage of their loyal customers to acquire new customers and expand the brand’s reach. This is precisely what Customer Referrals are. Referral marketing is a Read more…