Why It’s Imperative to Combine Engagement & Loyalty—From Browser to Advocate

Building loyal customers who are advocates for your brand will continue to grow your company’s bottom line for years. The key is to use your loyalty program to engage and inspire your customers to share their experiences across your ecosystem and in social media. Read through the journey below for the proof points you can’t ignore.   Browsers will become buyers through: Read more…

Need to make changes to your loyalty program? Take a lesson from Nordstrom
by Rohan Ahire | March 9, 2021 | Advocate Marketing, Customer Engagement, Customer Loyalty

When we create our loyalty programs, we run models. We run the models again. And again. We try to factor in all of the potential outcomes.  We desire a program that drives new behaviors and also gains approval from our CFO. A program that drives revenue and enhances our bottom line.  As diligent as we are in the beginning, a Read more…

5 Best Advocate Marketing Practices to Build Customer Advocacy with Loyalty

Following the best advocate marketing practices powered by a robust advocacy marketing strategy can help you to transform your loyal customers into your brand advocates. While positive customer review is extremely critical for a brand’s success, the key to increased customer lifetime value and acquiring new customers lies in taking proactive measures to turn your optimally satisfied customers into your Read more…

5 Types of Influencers for Your Brand
by Rachel Novosad | January 23, 2019 | Advocate Marketing, Customer Loyalty, User Generated Content

Marketers have leveraged influencers for a long time, from athletes on the Wheaties box to celebrity chefs endorsing cookware. With the advent of social media, influencer marketing has quickly trended toward helping brands expand their reach and connect with new customers. Influencers can be highly effective when they’re knowledgeable and enthusiastic about your industry and products, especially when attracting a Read more…

Integrating Referral Marketing And Customer Pain Points
by Sean Ogino | August 22, 2017 | Advocate Marketing, Referral Marketing

According to Mark Zuckerberg, a trusted referral is the holy grail of marketing. This is certainly not hyperbole for many marketers when you consider that 71% of companies reported higher conversions rates with referral programs. But still, 29% of those companies still haven’t refined their referral marketing strategies. More often than not, referral programs are set up and then expected to Read more...