9 Loyalty KPIs to Drive Growth

9 Customer Loyalty KPIs to Drive Growth

Loyalty programs allow organizations to track, monitor and change customer behavior. Here are nine key performance indicators to track and monitor. Watching these holistically will help you gauge the performance of your business. Taking these KPIs down to segment and individual levels will help you understand who to target when; creating a mechanism for you … Read more

The Art of Referral Sales

A quick question: What is the main objective and function of your digital marketing team? You might say activities like designing a communication strategy, content generation, optimization, and such other things. However, the core purpose of all these activities is always one – lead generation. The pursuit of attracting prospects and turning them into potential … Read more

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