A Brief Know-How of Data Privacy Laws
by Natasha Ambavle | September 1, 2021 | 1st Party Data, Data Privacy

For every valuable commodity, there are rules and regulations in place, to ensure smooth and ethical resource management and transfer practices. A code of law is imperative to ensure that the commodity is ethically sourced, stored and transferred, be it gold, oil or data. Data is among the most valuable commodities in recent times and to regulate its flow, there Read more…

How Loyalty Can Help You Shift Automaker and Dealership Success into High Gear

Can you hear that? It’s the fundamental shift in how consumers are now buying cars. In response to the pandemic, consumers were quick to steer their car shopping online. Frost & Sullivan report that for automakers 72 percent of customer interactions are digital and dealerships are now often the last stop. Test drives are increasingly happening on YouTube. Digital interactions Read more…

Why is 1st Party Data Important to Loyalty and How Do You Use It?
by Natasha Ambavle | August 1, 2021 | 1st Party Data, Data Extraction

We all have ‘accepted cookies’ hastily while browsing through websites. Most of the time even without giving it a second thought. What we seldom realize is that with just one click we are sharing information with a person, team, a company, or more. Sharing information is not necessarily a bad thing; provided that the data is collected with consent, used Read more…