Calculating ROI in Social Commerce …

by Sean Ogino |

When brands and retailers start a brand they usually have to think of one single word: conversion. If you’re in the e-commerce business you want to convert your users into customers. There have been many types of traditional marketing that was adapted to convert your users before social media.

In today’s market, we have social media, a tool now that many businesses and brands have flocked to. Social media helps users create, maintain and engage with users. These users are potential customers, brand ambassadors, and etc. And recently, most companies/brands have been trying to calculate what a social user and a “share ” is worth. In an article by Event brite it shows that a social user can convert multiple sales at a higher rate than a regular user.

To calculate this type of ROI retailers/brands need to look at conversion, but in a different way. Conversion can be getting a user and getting them to buy in an easy way. In social conversion it’s much different and it can mean much more from what traditionally it use to mean.

Different types of conversions can include.

  • Feedback on posts (likes, comments and shares
  • Users sharing content (social sharing) that occupy their timelines/profiles
  • Distinguish a user – turning a user on a social media platform into an identifiable user.
  • Acquire information about users through the usage of your social media platforms and also their experiences.

These are just a few ways that you can identify conversion, and how they can have significance in promoting your brand/business. This will ultimately help you understanding the market you are in and selling more products through this new social engagement.

Remember social is marketing so brands and retailers need to learn how to adapt to these new ways. These new ways need to take into account how users how users want to engage with a business, and engage in participation.

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