Build Lifetime Brand Advocates [Infographic]

by Sean Ogino | Customer Loyalty, Other

Conversion and acquisition are key metrics to any lucrative business, but mastering the art of retention is the ultimate indicator of success. Why does retention matter you ask? 80% of future revenue comes from just 20% of existing customers! While it certainly can be a challenge, it is possible to transform customers into brand advocates in 3 steps with the help of customer loyalty programs.

brand advocatesStep 1: Understand how loyalty programs affect lifetime value

  • The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%.

Step 2: Determine what is important to you and to your shoppers

  • Rewarding repeat shoppers with points increases annual visits by up to 20%.

Step 3: Segment, personalize, and remarket

  • 62% of shoppers don’t think that brands they’re most loyal to are doing enough to reward them.

Research confirms that customers are more likely to remain loyal to a company if rewards are offered. In fact, 75% of consumers would switch brands if offered real-time discounts and promotions while shopping on a site.

To learn more about how customer loyalty programs increase retention and build lifetime brand advocates, Check out the Infographic. 

brand advocates

Related Posts

Submit a Comment:

Your email address will not be published. Required fields are marked *

Contact Us

Request Demo

What are you interested in?

[White Paper]
[White Paper]