B2B is a field that thrives off of retention due to its typically long sales cycles and high acquisition costs. That’s why more and more marketers are turning towards B2B loyalty programs to help them keep clients coming back. Our collection of B2B loyalty statistics will give you a much better picture of the landscape.
Amid these B2B loyalty statistics, it’s clear that most clients don’t feel engaged, despite a quality experience being a differentiating factor in sales and retention. Some marketers are realizing the greater need for systematic retention tactics to minimize churn and maximize profits, but others are still facing a lot of pressure to put acquisition first. The fact is that by 2020, customer experience is expected to be the primary differentiator for B2B sales.
B2B marketers can’t just make experiences entertaining and easy for new clients and then forget all about their existing ones. A loyalty program is the simplest way to gather and store actionable data, nurture engagement, and boost retention. You can even get happy clients to spread the word about you by offering them incentives like loyalty points in exchange for actions like referring colleagues or writing reviews!
Indeed, Mark Johnson, CEO of Loyalty 360, has a good reason to say that “B2B-type loyalty programs are growing significantly.” They provide marketers with valuable opportunities to get client input, educate customers, reward their strongest advocates and top buyers, and more.
Check out our posts about differentiating your B2B brand with loyalty as well as B2B advocate marketing with referrals and reviews!
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