Measuring ROI a big Challenge For Marketers

by Sean Ogino |

Calculating ROI in Social Commerce …

When brands and retailers start a brand they usually have to think of one single word: conversion. If you’re in the e-commerce business you want to convert your users into customers. There have been many types of traditional marketing that was adapted to convert your users before social media. In today’s market, we have social … Read more

The New Meaning of ROI

ROI has a meaning in today’s market, it doesn’t only stand for return on investment for monetary tracking, but it also stands for return on impression. It has two principles that it goes by: a hard metric and a soft metric. These two values together are very powerful than just calculating marketing performance and this … Read more

Fortune 500 Companies Increase Social Media Use

The adoption of Fortune 500 companies on social media websites is finally happening. It took a little over 5 years in the making but they are finally adopting twitter, Facebook and even blogging according to a report from the center of marketing research. About a little over 28 percent of these companies have been accepting … Read more

Coming Across Your Message Through Social Media

It’s no secret that having a social media account for your brand and business is not an option but a necessity. With social media having more of an impact it is necessary that you want to convey a message to your audience. Any message that stems from your company represents your brand. Every message you … Read more

Boost Traffic Through Social Media

Social Media is no longer an alternative but a great choice to business owners. With social media you can enhance both your online and offline business presence without spending too much money on buying other alternatives for advertising. One important thing to remember is the rank of social network can very well determine how well … Read more

Transition into Social Commerce

Many brands and retailers saw the shift last year in consumer online shopping with the start of something called social commerce. Many of these brands started to notice that not only were social networks good for publicizing your brand, but also bring in revenue. The power of the Internet has made it possible for the … Read more

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