Sean Ogino 
Next week Annex Cloud, an SAP-preferred vendor and leader in customer loyalty solutions, will be featured at this year’s SAP Customer Experience LIVE Conference in Orlando May 6-8. Leaders in the retail space gather from around the globe to discuss storytelling and the importance of positive brand experiences. Annex Cloud’s Chief Strategist Al Lalani will be … Read more
In our ever-expanding, digital world businesses have the unique opportunity to interface more regularly with consumers. In turn, consumers are looking for authentic brand experiences across their social media platforms, loyalty apps, and general online usage. These micro-experiences are an important opportunity to engage customers and make them feel like a part of your brands. Is … Read more
In 2019, 60% of Instagram users claimed to use the platform to seek and discover new products (Hootesuite). They recently rolled out one of the largest releases in its history. The new Instagram Checkout is now able to support direct sales through the app. Though in beta and very limited in scope, this function is … Read more
We all know that the purchase cycle doesn’t always begin and end in one place. When guiding your customers through a purchase, are you reaching them at every possible touchpoint? A consumer may first encounter your product on Instagram, research similar items on different websites, and then make their purchase in-store. Between each of those … Read more
Our Events team has been crazy busy to start 2019! We left Palm Springs for eTail West and went straight to Las Vegas this week for ShopTalk! Scott Hawkyard, Senior Product Specialist here at Annex Cloud, gave a great presentation on Influencer Marketing to Leverage for Your Brand. He went into the levels of influence … Read more
Annex Cloud’s Chief Strategist Al Lalani as he presents on Omni-Channel Moments at eTail West 2019 This last week the Annex Cloud Events team went on the road to eTail West 2019 in Palm Springs! As usual, our chief strategist Al Lalani was heavily involved in speaker discussions and thought leadership. On Day 2, he … Read more
Whether it’s photos of restaurant dishes or product reviews on Amazon; customers are evangelizing and advertising for brands all the time, for free. User generated content represents the innumerable ways in which a customer interacts with your brand. Implementing a strong user generated content strategy helps your company build credibility with existing and potential customers … Read more
When you went to get coffee today, probably at your local Starbucks, you may have paid with your Starbucks app. And if you did, you’re in good company. As one of the 15 million people who are signed up for and active users of Starbucks Rewards, Starbucks’ all-in-one loyalty program and social behavior software is … Read more
Though this year’s big game was a bit lackluster, we were still able to see what the largest brands in the world had to offer for Super Bowl ads. This year, 53 commercials aired, with CBS charging a record-breaking $5.25 million for a single 30-second ad spot. When we think of those memorable Super Bowl … Read more
Which Famous Marketer Are You? Have you ever watched Mad Men and just been in awe by how suave Don Draper is? Or watch Shark Tank and think how cool it would be one of these gurus? Well maybe you have more in common with these famous marketers than you think. We thought it would be … Read more
