Annex Cloud Featured at SAP Customer Experience LIVE

by Sean Ogino |

Annex Cloud Featured at SAP Customer Experience LIVE

SAP Customer Experience

Next week Annex Cloud, an SAP-preferred vendor and leader in customer loyalty solutions, will be featured at this year’s SAP Customer Experience LIVE Conference in Orlando May 6-8. Leaders in the retail space gather from around the globe to discuss storytelling and the importance of positive brand experiences. Annex Cloud’s Chief Strategist Al Lalani will be … Read more

What Instagram Checkout Means for Customer Loyalty

Instagram Checkout

In 2019, 60% of Instagram users claimed to use the platform to seek and discover new products (Hootesuite). They recently rolled out one of the largest releases in its history. The new Instagram Checkout is now able to support direct sales through the app. Though in beta and very limited in scope, this function is … Read more

Omni-Channel Loyalty Drives Customer Experience

omni-channel loyalty

We all know that the purchase cycle doesn’t always begin and end in one place. When guiding your customers through a purchase, are you reaching them at every possible touchpoint? A consumer may first encounter your product on Instagram, research similar items on different websites, and then make their purchase in-store. Between each of those … Read more

Annex Cloud’s Scott Hawkyard Discusses Influencer Marketing at ShopTalk

influencer marketing shoptalk

Our Events team has been crazy busy to start 2019! We left Palm Springs for eTail West and went straight to Las Vegas this week for ShopTalk! Scott Hawkyard, Senior Product Specialist here at Annex Cloud, gave a great presentation on Influencer Marketing to Leverage for Your Brand. He went into the levels of influence … Read more

Watch Chief Strategist Al Lalani Present Key Insights on Mobile & Omni-Channel

etail west 2019

Annex Cloud’s Chief Strategist Al Lalani as he presents on Omni-Channel Moments at eTail West 2019 This last week the Annex Cloud Events team went on the road to eTail West 2019 in Palm Springs! As usual, our chief strategist Al Lalani was heavily involved in speaker discussions and thought leadership. On Day 2, he … Read more

How to Maximize Your User Generated Content Strategy

user generated content

Whether it’s photos of restaurant dishes or product reviews on Amazon; customers are evangelizing and advertising for brands all the time, for free. User generated content represents the innumerable ways in which a customer interacts with your brand. Implementing a strong user generated content strategy helps your company build credibility with existing and potential customers … Read more

Top Tech Integrations for Your Loyalty Program

Benefits of customer loyalty programs

When you went to get coffee today, probably at your local Starbucks, you may have paid with your Starbucks app. And if you did, you’re in good company. As one of the 15 million people who are signed up for and active users of Starbucks Rewards, Starbucks’ all-in-one loyalty program and social behavior software is … Read more

5 Best Emotional Super Bowl Ads of 2019

Emotional Super Bowl Ads 2019

Though this year’s big game was a bit lackluster, we were still able to see what the largest brands in the world had to offer for Super Bowl ads. This year, 53 commercials aired, with CBS charging a record-breaking $5.25 million for a single 30-second ad spot. When we think of those memorable Super Bowl … Read more

Which Famous Marketer Are You? A Personality Quiz

Which Marketer Are You?

Which Famous Marketer Are You? Have you ever watched Mad Men and just been in awe by how suave Don Draper is? Or watch Shark Tank and think how cool it would be one of these gurus? Well maybe you have more in common with these famous marketers than you think. We thought it would be … Read more

Brand Loyalty Magic: Inside Disney’s Marketing Strategies

Disney's marketing strategies

There is a reason Disney has grown to be one of the largest media conglomerates in the world. When we think of the most memorable brands, we can usually name competing brands in the space: Coke and Pepsi, Apple and Microsoft, etc. Disney’s marketing strategies, however, have made it so no competitors can even approach … Read more

White Paper: Emotional Loyalty in 2019

emotional loyalty white paper

We all know how the traditional rewards program model, right? A customer buys something and the retailer offers incentives like loyalty points or additional products. This is known as the transactional, or rational model of customer loyalty. Though it’s a very successful strategy, it really only considers consumers who are loyal for the reason of … Read more

Ask an Expert: Inside Sugarfina’s Sweet Loyalty Strategy

Sugarfina customer loyalty

In this edition of Ask An Expert, we sit down with a leading marketer in the boutique candy space. Sugarfina has built a fun and playful brand atmosphere by marketing themselves as candy for adults. Zainub Naqvi, Sugarfina’s Senior Manager of CRM & Loyalty, had a lot to say about the importance of customer loyalty … Read more

7 Ways to Surprise & Delight Your Customers in 2022

surprise & delight

You’ve implemented a great loyalty program, your rewards program is converting quicker than you can imagine, but you’re trying to think of that little extra special something to give to your customers in 2019. Lucky for you, we have just the thing. The perfect way to send your customers a bonus for taking loyal actions … Read more

Let’s Talk: Enterprise Loyalty Programs for Retail Brands

enterprise loyalty programs

Welcome back to our favorite segment, Let’s Talk! This is where thought leaders in ecommerce and retail discuss topics surrounding our industry. In this installment, our Chief Strategist Al Lalani speaks about enterprise loyalty programs for retail brands. As retailers grow, their needs become more unique to the brand. This is especially true in the … Read more

Annex Cloud VP Speaks on Retention at RecurLA

Annex Cloud speaks on customer loyalty at RecurLA

Our very own VP of Marketing Chris Bechtel recently spoke at the RecurLA Event in Santa Monica, CA where he presented “Overcoming Distractions with the Right Incentives.” During his presentation, he explains how shifts in consumer behavior and content habits are shortening customer attention spans while general consumer trust in businesses continues to fall. But … Read more

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