As a brand if you’re looking to increase your revenue and improve your bottom line, you need to start thinking like your customer and analyze every step of their journey with you. Customer experience (CX) consulting firm Walker declared that customer experience will overtake price and product quality as the key brand differentiator by 2020. To understand the customer journey, Read more…
Recessions, like storms, don't give much warning and they won’t wait until you brace yourself. Recessions ravage businesses and lead them to hit a wall and in such times extraordinary measures are required. You will be pressed to act promptly, anxious about the potential impact on your company and terrified about uncertain times ahead. Hence most businesses instinctively enter into Read more…
Meaningful and effective communication is the main driver for maintaining and retaining your most valuable customers. The COVID-19 crisis has caused millions of people to search for information and stay connected despite having to stay at home. Retailers, brands, manufacturers and distributors should all be very engaged and connected with their existing customer base in an effort to retain them Read more…
Welcome to the second part of our ongoing Customer Retention series. If you missed the first part of our series, you can read it here. Weathering through the storm market volatility is not easy. It requires making good judgment calls and trusting your team to pull together. But it also means shielding yourself through the worst parts of the downpour by Read more…
Market unrest, uncertainty, volatility for whatever reason is a call to action not inaction. This action requires a laser focus on loyalty and customer retention. In this current climate of social distancing, retaining your most loyal and profitable customers will be critical to your success. At some point, things will return to “business as usual” and you will want to Read more…
Getting detailed information regarding your leads is an important part of any business venture that relies on prospecting. That's why so many digital leaders use lead ads. For their businesses, making sure that we’re collecting email addresses and other Personal Identifying Information (PII), then using that information to keep in touch with them across all channels (with software like Social Read more…
Loyalty programs have been around for decades, and at some point, one might start to question their relevancy and impact. Have they become redundant and ineffective after all this time? Let’s look at some facts and figures to better understand brand loyalty and its relevancy in today’s world. · The Pareto Principle shows 80% of your profits come from just Read more…
Have you ever changed your broadband or telecom service provider because of the lousy services they offered? or Have you avoided a spa or restaurant that was poorly managed and had unprofessional staff? The answer to both these questions is most likely – Yes! According to Microsoft, “90% of Americans use customer service as a factor in deciding whether or Read more…
Customer Loyalty Cards are a powerful marketing tool that influences customers to keep returning to your business. In return for their loyalty and dedication, the customer is rewarded with special offers, points and discounts, that help them engage even more deeply with the brand or business and promote additional purchases. Regardless of increasing competition and ever changing external situations, Customer Loyalty Read more…
