If you are a business that’s in it for the long haul, you need to be comfortable that at some point there will be a market downturn. Recessions are undeniable and only the most resilient businesses thrive in such difficult economic conditions. You need strategic thinking to navigate the waters of an economic slump. Customer behavior shifts in a recession Read more…
Recessions, like storms, don't give much warning and they won’t wait until you brace yourself. Recessions ravage businesses and lead them to hit a wall and in such times extraordinary measures are required. You will be pressed to act promptly, anxious about the potential impact on your company and terrified about uncertain times ahead. Hence most businesses instinctively enter into Read more…
Meaningful and effective communication is the main driver for maintaining and retaining your most valuable customers. The COVID-19 crisis has caused millions of people to search for information and stay connected despite having to stay at home. Retailers, brands, manufacturers and distributors should all be very engaged and connected with their existing customer base in an effort to retain them Read more…
Welcome to the second part of our ongoing Customer Retention series. If you missed the first part of our series, you can read it here. Weathering through the storm market volatility is not easy. It requires making good judgment calls and trusting your team to pull together. But it also means shielding yourself through the worst parts of the downpour by Read more…
Market unrest, uncertainty, volatility for whatever reason is a call to action not inaction. This action requires a laser focus on loyalty and customer retention. In this current climate of social distancing, retaining your most loyal and profitable customers will be critical to your success. At some point, things will return to “business as usual” and you will want to Read more…
Getting detailed information regarding your leads is an important part of any business venture that relies on prospecting. That's why so many digital leaders use lead ads. For their businesses, making sure that we’re collecting email addresses and other Personal Identifying Information (PII), then using that information to keep in touch with them across all channels (with software like Social Read more…
“Victory in marketing does not happen when you sell something, but when you cultivate advocates for your brand”: Steven Knox, Proctor and GambleIn today’s intensely competitive world, there’s nothing more important than amazing and relentless customer advocacy and support. Putting a heavy focus on customer needs, engagement and interaction are all essential elements for turning customers into loyal brand advocates. Read more…
Your brand makes a statement and should always reflect what you stand for. This is your shared purpose with your customers. The role of social and community support in connection with your brand and shared purpose with customers cannot be understated. Shared values are increasingly gaining momentum and customers are motivated to join loyalty programs that are associated with Read more…
Customers are more empowered, demanding, knowledgeable, evolved and interactive than ever before. They have more expectations, power and choice and want to seamlessly engage through multiple channels before making a buying decision. Research states that about 47% of customers admit to using three to five communication channels ranging from social media, chatbots, mobile apps, videos, company website, etc. Customers these Read more…
