Recent Posts

What 2008 Taught Us About The Importance of Customer Retention

Recessions, like storms, don't give much warning and they won’t wait until you brace yourself. Recessions ravage businesses and lead them to hit a wall and in such times extraordinary measures are required. You will be pressed to act promptly, anxious about the potential impact on your company and terrified about uncertain times ahead. Hence most businesses instinctively enter into Read more…

Use Feedback and Education to Keep Customers Coming Back

Meaningful and effective communication is the main driver for maintaining and retaining your most valuable customers. The COVID-19 crisis has caused millions of people to search for information and stay connected despite having to stay at home. Retailers, brands, manufacturers and distributors should all be very engaged and connected with their existing customer base in an effort to retain them Read more…

Customer Retention in a Recession Requires Ongoing Customer Engagement

Welcome to the second part of our ongoing Customer Retention series. If you missed the first part of our series, you can read it here. Weathering through the storm market volatility is not easy. It requires making good judgment calls and trusting your team to pull together. But it also means shielding yourself through the worst parts of the downpour by Read more…

Double Down on Loyalty and Customer Retention During Market Unrest

Market unrest, uncertainty, volatility for whatever reason is a call to action not inaction.  This action requires a laser focus on loyalty and customer retention. In this current climate of social distancing, retaining your most loyal and profitable customers will be critical to your success.  At some point, things will return to “business as usual” and you will want to Read more…

Why you and your Business should use Lead Ads

Getting detailed information regarding your leads is an important part of any business venture that relies on prospecting. That's why so many digital leaders use lead ads. For their businesses, making sure that we’re collecting email addresses and other Personal Identifying Information (PII), then using that information to keep in touch with them across all channels (with software like Social Read more…