Pioneering in the Era of Social Interactions

by Natasha Ambavle |

In the 4th century, the great baths were prominent and undoubtedly one of the most cherished parts of Roman culture. Symbolically it was a common place for bathing but, in reality, it was a meeting place for social and business interactions. Not much has changed, only today the global meeting place of the world is … Read more

Crypto and NFT- Customer Loyalty Marketing

“How do you cause people to believe in an imagined order such as Christianity, Democracy or Capitalism? First, you never admit that the order is imagined.” Yuval Noah Harari, Sapiens: A Brief History of Humankind As the price of Bitcoin teases $100,000, the overall cryptocurrency market is growing rapidly in depth and breadth. Cryptocurrency and … Read more

Collecting First-Party Data While Reinforcing Customer Loyalty

Every brand wants to create an individualized experience for its consumers that increases customer engagement and retention, which is only possible with good data. But, with the global movement toward privacy and empowering consumers, so they have control of their data and how it’s used, the question becomes how can organizations acquire relevant, accurate data … Read more

Card-linked customer Loyalty

According to the Digital Commerce Annual Report 2021, 35% of businesses indicated their card-linking programs grew by more than 100%. Based on input from fin-tech, ad-tech, and merchant leaders worldwide, the global trade association’s 2020 findings also show significant industry growth, including a 40% increase in the share of advertising budgets devoted to card-linking. Study … Read more

Emotional Customer Loyalty

It’s a known fact that iPhone users are the true embodiment of loyal customers. Despite the never-ending marketing war between Android and iPhone users, Apple has been on a winning acquisition streak with a quantifiable number of Android users migrating to Apple. TechRadar estimates 1.5 billion Android users could switch to iPhone in 2022. So, … Read more

In 2022, loyalty is the talk of the town. While most brands are reaping the benefits of their loyalty strategies, others are adopting loyalty marketing and upgrading their programs to suit the requirements of modern-day consumers. A loyalty card app for business has become a necessity in this day and age. With a number of … Read more

Have you ever tried to collect sand in your palm? The more sand you try to accommodate, the more it slips through your fingers; much like acquiring and trying to retain customers. Just like sand, the logic behind customer retention is simple; focus on retaining the sand in your hands than trying to accommodate more. … Read more

At the rate at which, partnered or coalition loyalty programs are increasing; 2022 may very well be the year of partnership. As various businesses explore the concept of partnership from Fendi x Skims, Elf x Chipotle, Ikea x Lego, Dicks x Nike extending the partnership to a loyalty program can prove to be highly beneficial … Read more

Customer appreciation can be explained with a simple concept of planting a seed and nurturing it. Without constant care and support, you cannot expect it to grow and flourish. The same goes for any relationship be it friendship or customer-brand equation. In this article, we give you a list of do’s and don’ts you need … Read more

Have you considered how loosely we use the term ‘connect’ in our everyday life and marketing environment? ‘Let’s connect on Skype’, ‘Connect with me tomorrow’ and ‘Connect with customers on social media’ are two different things. In the first two scenarios, connect refers to two-way communication while the latter is reduced to a stand-alone post … Read more

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