Pioneering in the Era of Social Interactions

by Natasha Ambavle |

Pioneering in the Era of Social Interactions

In the 4th century, the great baths were prominent and undoubtedly one of the most cherished parts of Roman culture. Symbolically it was a common place for bathing but, in reality, it was a meeting place for social and business interactions. Not much has changed, only today the global meeting place of the world is … Read more

Crypto and NFT—A Fad or The Future of Loyalty Marketing

Crypto and NFT- Customer Loyalty Marketing

“How do you cause people to believe in an imagined order such as Christianity, Democracy or Capitalism? First, you never admit that the order is imagined.” Yuval Noah Harari, Sapiens: A Brief History of Humankind As the price of Bitcoin teases $100,000, the overall cryptocurrency market is growing rapidly in depth and breadth. Cryptocurrency and … Read more

Use Loyalty Marketing to Capture Consent-based First-Party Data

Collecting First-Party Data While Reinforcing Customer Loyalty

Every brand wants to create an individualized experience for its consumers that increases customer engagement and retention, which is only possible with good data. But, with the global movement toward privacy and empowering consumers, so they have control of their data and how it’s used, the question becomes how can organizations acquire relevant, accurate data … Read more

A Guide on Card-linked Loyalty

Card-linked customer Loyalty

According to the Digital Commerce Annual Report 2021, 35% of businesses indicated their card-linking programs grew by more than 100%. Based on input from fin-tech, ad-tech, and merchant leaders worldwide, the global trade association’s 2020 findings also show significant industry growth, including a 40% increase in the share of advertising budgets devoted to card-linking. Study … Read more

Why Is Everyone Talking About Emotional Loyalty?

Emotional Customer Loyalty

It’s a known fact that iPhone users are the true embodiment of loyal customers. Despite the never-ending marketing war between Android and iPhone users, Apple has been on a winning acquisition streak with a quantifiable number of Android users migrating to Apple. TechRadar estimates 1.5 billion Android users could switch to iPhone in 2022. So, … Read more

7 Ways Your Loyalty App Can Help Your Business Grow

In 2022, loyalty is the talk of the town. While most brands are reaping the benefits of their loyalty strategies, others are adopting loyalty marketing and upgrading their programs to suit the requirements of modern-day consumers. A loyalty card app for business has become a necessity in this day and age. With a number of … Read more

Decoding the Concept of Loyalty Marketing

Have you ever tried to collect sand in your palm? The more sand you try to accommodate, the more it slips through your fingers; much like acquiring and trying to retain customers. Just like sand, the logic behind customer retention is simple; focus on retaining the sand in your hands than trying to accommodate more. … Read more

A-Z of Coalition Loyalty Programs

At the rate at which, partnered or coalition loyalty programs are increasing; 2022 may very well be the year of partnership. As various businesses explore the concept of partnership from Fendi x Skims, Elf x Chipotle, Ikea x Lego, Dicks x Nike extending the partnership to a loyalty program can prove to be highly beneficial … Read more

The Do’s and Don’ts of Designing a Customer Appreciation Program

Customer appreciation can be explained with a simple concept of planting a seed and nurturing it. Without constant care and support, you cannot expect it to grow and flourish. The same goes for any relationship be it friendship or customer-brand equation. In this article, we give you a list of do’s and don’ts you need … Read more

The A-Z of Relationship Marketing

Have you considered how loosely we use the term ‘connect’ in our everyday life and marketing environment? ‘Let’s connect on Skype’, ‘Connect with me tomorrow’ and ‘Connect with customers on social media’ are two different things. In the first two scenarios, connect refers to two-way communication while the latter is reduced to a stand-alone post … Read more

Loyalty in Fuel and Gas Industry in 2022

The face of loyalty in the fuel and gas industry has undergone a massive transformation in the past decade. Today, loyalty programs are the key drivers of revenue and formidable means of retaining customers. In this article, we will explore the current loyalty regime in the fuel industry and how major industry players are leveraging … Read more

Your Ultimate Guide to Partnership Marketing

What if I told you, you could offer more value to your customers, expand your brand’s reach with improved marketing strategies without denting your marketing budget and messing with your balance sheets? Well, all this and more is possible with partnered marketing campaigns. According to Hinge’s 2021 High Growth Study, partnership marketing is ranked as … Read more

How Loyalty Influences Branding

In the business world, two important factors that differentiate laggards from leaders are – Branding and Loyal Customers. Branding is the distinct identity of a brand that separates it from its and competitors and loyal customers are the backbone of a strong brand. According to Harvard Business Review, “Loyalty leaders grow revenue roughly 2.5x faster … Read more

The New Face of Loyalty – Hybrid Loyalty Programs

Why do people, in general, pay more for a custom outfit when they can easily get something off the rack for a much lower rate? Well, because a well-designed outfit that is tailored especially for your body frame with your specifications has more appeal than something that is mass-generated, wouldn’t you agree? A hybrid loyalty … Read more

The Do’s and Don’ts of a Subscription-based Premium Loyalty Program

Since there is no set formula to design a successful subscription-based premium loyalty program, oftentimes, businesses fail to leverage the maximum benefits of this high-performing loyalty strategy. If you are looking to amplify your brand’s reach through a premium loyalty program, here’s a list of do’s and don’ts that you need to be mindful of. … Read more

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