Recent Posts

Inside the Industry’s Best Customer Loyalty Programs

Are you looking to implement a new customer loyalty program within your business or improve your existing customer loyalty program? You may be scratching your head at how industry-leading companies like Costco, Verizon and Sephora can maintain outrageously high customer retention rates while simultaneously keeping customer satisfaction high. There may seem to be a great mystery behind these organizations’ successes. Read more…

How to Add Artificial Intelligence to your Customer Loyalty Strategy

It is becoming increasingly difficult to reach customers through ecommerce. Consumers are being bombarded by messaging across every conceivable channel. Even the smallest and most distant competitors can challenge your business with fewer barriers to enter the marketplace. To make matters worse, consumer trust in brands and institutions is at an all-time low. In such a difficult landscape, it is Read more…

7 Steps to Referral Marketing Success

In this age of information overload, 82% of customers are making purchase decisions based on recommendations from their friends and family. While brands and retailers have many different ways of earning these recommendations, many are finding the benefits of referral marketing by tapping into their customers’ networks. By offering customers incentives for referring your brand and products to their friends, Read more…

10 Most Important Features for Your UGC Software

UGC encompasses a variety of content types, whether it be photos, reviews, or even Q&A. Choosing the right user-generated content software can be the key to honing all of this content. In a market that is more likely to trust its peers over commercials, UGC is an investment. Keep in mind, however, that not all UGC programs offer the same Read more…

How to Choose the Best Rewards for Your Brand Loyalty Program

Creating an engaging brand loyalty program has become a large part of a business’ success. While reward programs were once simply a “points for purchase” or punch card-style customer loyalty solution, the competition inherent in the modern online market has given rise to programs that are more interesting and expanded; they include aspects such as visual commerce, referral marketing, and social Read more…