Grace Miller
The last two years have seen dramatic and significant changes in consumer behavior caused by the pandemic’s disruption, which in turn has had a tremendous impact on the loyalty industry. As business sustainability and competition became more and more challenging, loyalty emerged as a true winner, helping to retain customers even in precarious circumstances. While … Read more
The tremendous changes and growth in the telecommunications industry have created new opportunities for providers and a battlefield for keeping customers. An increasingly competitive environment has arisen with the emergence of new networks. The ever-changing demands and preferences of customers have shifted the focus of providers towards building customer loyalty. To compete in this new … Read more
The hospitality sector is a highly competitive market, which creates challenges for hoteliers in gaining customer loyalty. As travel and hospitality loyalty programs can prove to be a key driver in retaining customers and gaining patronage and loyalty, businesses should launch a robust loyalty program to target consumers in unique ways and offer more personalized … Read more
Customer loyalty has evolved onto digital platforms and allows businesses in all sectors to engage with their customers in multiple, innovative ways. The loyalty programs have taken companies by storm as they encourage (and incentivize) specific behaviour from customers. A robust education loyalty program motivates students throughout their journey while fulfilling the institution’s ultimate goal. … Read more
The more positively and effectively a business engages with its customers, the more referral companies receive. This is the case in the healthcare sector too. A successfully devised and personalized level of engagement is much more likely to garner patient loyalty. The need to improve patient loyalty increases since patients can move to another hospital … Read more
Visit any coffee shop or a book store, and they will offer you customer loyalty cards at the checkout as a souvenir gift. They label it as a token of appreciation for visiting the store or chain, of course, but they are a very important piece of the puzzle in the marketing strategy. Your wallet … Read more
What Is a Loyalty Reward Program? As they say, repeat business or behavior can be bribed but real loyalty has to be earned. Therefore, making your customers loyal to your brand is the best strategy to grow the business in the long run. There are many tactics to build customer loyalty, but a great loyalty … Read more
What is the Loyalty Rewards Program? When you purchase something from a brand, what are the chances you buy from it again? Well, there are many different factors for being loyal or not to the brand. If you purchase from the same store again, you probably have a strong reason to do it. The factors … Read more
There is a lot of skepticism about the role of loyalty in the fashion business. However, many loyalty experts opine that fashion is one of the best industries where loyalty can be customized to the core and bring in phenomenal results. If done right, it can elevate your brand to unprecedented heights of customer engagement … Read more
The year 2020 has been a century-defining year for the global economy. When industries such as hospitality and luxury have dropped to their lowest levels, essential services such as utilities and groceries have seen exception surge. Since the environment is going to stay skeptical, the surge is going to continue for some time now. If … Read more
Jewelry is a piece of iconography. Though its utility can be debated, owning an expensive piece of jewelry symbolizes affluence, status, and luxury. According to Edahn Golan, a leading authority on diamond market research, the report for Q1 2020 offers a grim description. The demand for jewelry fell to its lowest since 2009. The sales … Read more
Customer loyalty programs for small businesses can increase repeat sales by up to 50%. If customers join the reward programs for small businesses, they can get benefit from offers specially customized towards them. Many small businesses still operate on the ‘earn points and redeem’ basis, where customers can get discounts on the next purchase. The … Read more
Suppose it is a weekend and you are planning to go out with your friends and dear ones. You have many options to choose from: watch a movie, a long drive, or dining at a restaurant. Suddenly you realize that a restaurant has a special offer where you can get discounts on menu items. As … Read more
“Market segmentation is a natural result of the differences among people.” – Donald A Norman Every customer has different motivations, needs, and desires. Treating every customer as a separate individual and marketing your loyalty program which aligns with their interest will strengthen their loyalty. However, it is practically not feasible to design a target loyalty … Read more
“Going digital” in 2020 is not just an exercise to be discussed later, but a mandatory requirement if businesses want to survive and thrive in a competitive environment. Especially in a pandemic-hit world, traditional brick-and-mortar businesses realized how important it is to be digitally established. In fact, many companies have thrived by putting all their … Read more
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