5 Takes on How Customer Loyalty Strategies and Tactics are Evolving

by Erin Raese |

5 Takes on How Customer Loyalty Strategies and Tactics are Evolving

Loyalty Programs & Strategies Continue to Evolve

In speaking with clients, prospects and other loyalty nerds, I’m hearing some new takes, new perceptions on loyalty – what it is, what it may not be, we want something like loyalty but not loyalty… Yet, as I dig in to understand further – all of it is still loyalty. The foundational disciplines are still … Read more

Your 10-Step Guide to Better Data Collection & Management

Data-Collection-&-Management

Collecting data is a huge undertaking. You need to follow various rules and regulations to collect customer information. In a recent webinar conducted by Blueprint technologies, Tenny Tan, Privacy Program Manager of Ethos Privacy, and Mark Milone, Director of Data Strategy, Blueprint Technologies shared some interesting information about the customer maturity model. Based on this … Read more

Customer Data Types and Privacy-friendly Collection Tips

Customer Data Types and Privacy-friendly Collection

Your brand growth strategy depends on having accurate and timely customer data. In fact, data is the new currency. The Economist compares data with oil and just like when oil was the hottest commodity, data mining has regulations in place to ensure ethical data collection and management practices. Consumers are more protective of their data … Read more

Amplifying Emotional Loyalty Through Customer Capitalism

What do great leaders and companies have in common? “Great companies help people lead great lives-they are a force for the good. Great leaders build and sustain such communities. They inspire team members to forge lives of meaning and purpose through service to others-service not merely satisfactory but so thoughtful, creative and caring that it … Read more

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