Annex Cloud Named in Forrester’s Now Tech: Promotions and Offer Management Providers, Q3 2021

by Rohan Ahire |

Annex Cloud Named in Forrester’s Now Tech: Promotions and Offer Management Providers, Q3 2021

Annex Cloud is proud to be part of Forrester’s Now Tech: Promotions and Offer Management Providers, Q3 2021 report. Annex Cloud’s sophisticated Promotions and Offer Management functionality is powered by our Rewards and Incentive Engine. This engine provides marketers with a flexible platform to create attractive incentives that can be used within or without a loyalty program. Customers enjoy a percentage off a purchase or a fixed dollar discount, with full or partial redemption options across a brand’s entire omnichannel environment.

Annex Cloud’s full suite Loyalty Experience Platform™ provides marketers with omnichannel capabilities that span the customer journey—from awareness and purchase to retention, loyalty, and advocacy. We believe inclusion in the report is a testament to our ability to seamlessly partner with enterprises to help them strategically drive growth through loyalty management—with promotions and offers play an important role. Let’s take a deep dive into Promotion and Offer Management to understand how brands can serve up more personalized and relevant offers to their customers.

Meeting Consumer Expectations in 2021

Today’s customers expect promotions and offers. However, not all promotions, nor the technology that enables them, are created equal. Technology now makes it possible to be more relevant and precise with your offers. No longer do you need to offer BOGOs or huge discounts to all your customers. Promotions and offers combined with a loyalty initiative give you the tools and insights to understand which customers will respond best to which offer. You’ll know which levers to pull for which segments, resulting in targeted offers that increase revenue and margin at the same time.

How do offers and promotions help drive growth?

Promotions are a core part of driving engagement, traffic, repeat purchases, and building loyalty. Effective promotional campaigns ensure you’re making a profit along with building a stronger loyal customer base. A good consumer offer helps induce trial and/or additional purchases for brands. When done correctly, consumer offers can transform the performance of a business.

3 Ways Offers and Promotions Help You Build Better Customer Bonds

  • Deliver Compelling Incentives Across Physical and Digital Channels Seamlessly. Brands of all kinds create promotions and offer to incentivize customers to shop with them. Offer and promotion management solutions offer omnichannel capabilities to help brands maintain offer consistency both online and offline—across their websites, apps, stores, and call centers.
  • Manage and Optimize Complex Offer Strategies. Promotion and offer management solutions have tools that enable the creation and management of complex offers, discounts, and promotions for segments of customers. Most also support AI-driven offers and actionable dashboards that track results to inform future promotional activity.
  • Build Loyalty via Relevant Experiences and Benefits. Brands use loyalty programs to reward existing customers with discounts, personalized offers, and exclusive experiences. These tools have capabilities for rewards sourcing, fulfillment, and sending relevant offers (or experiences) to frequent and valuable customers to increase customer engagement and retention.

Benefits of an Omnichannel Experience

Today’s consumers are everywhere and they expect you to know them wherever they choose to engage with your brand. A seamless omnichannel experience breaks down the silos between in-store, social media, mobile, email, web, phone, and live chat experiences, allowing shoppers to enjoy relevant, personalized interactions at every touchpoint—and it’s beneficial for you, too. Did you know that customers who interact with your business through more than one touchpoint—social media, company website, and physical store—are more likely to convert and become repeat customers? Connecting all these touchpoints to create an omnichannel customer experience improves your customers’ interactions with your brand and increases sales.

The improved customer experience achieved through omnichannel interaction also boosts brand loyalty. A study by Ellomedia found that customers who connected with a brand through three or more channels were 90 percent more likely to buy from that brand again. Customers don’t like being frustrated—if they find a brand that gives them great customer service, they will stick with it, meaning one-time customers turn into repeat customers.

 What do we think makes Annex Cloud stand out?

Forrester based its analyses on two factors: market presence and functionality. In the report, Annex Cloud was included in both the loyalty standalone and loyalty embedded functionality segments, however, the company’s globally-embraced Loyalty Experience Platform™ also gives enterprises the ability to collect and leverage first-party data at scale to engage with customers on a one-to-one basis and move beyond discounts to an individualized, more powerful value-based experience.

We understand customers have very different tastes and preferences. They value trends and don’t want to be bombarded with a slew of email or text messages. What they need and expect from brands is the right message with relevant offers that motivate them to make that purchase. They want to be heard, seen, and responded to at the right time on the channels they prefer to use. Annex Cloud’s Loyalty Experience Solutions makes it easy to start with a simple value exchange that helps brands better understand their customer’s preferences, and add tiers, promotions, and other features as they grow.

Earlier this year Annex Cloud announced it received the highest scores possible in 15 criteria in The Forrester Wave™: Loyalty Solutions, Q2 2021, including loyalty management, user experience, execution and innovation roadmap, company performance, and integration and partnerships.

Our promotion management solution provides you with the freedom and flexibility to design highly effective sales, discounts, and cross-selling campaigns. Easily configure and bundle offers based on several criteria, e.g. items, attributes, customers, and seasons in just a matter of clicks. In conjunction with our highly automated discount and voucher handling, it’s easy to implement loyalty programs and promotional campaigns across all your channels.

Whether you want to target your promotions to a specific audience, or you want to roll out different promotions for your various brands, our promotion management software solution provides you with a flexible set of features to meet your exact requirements—striking a perfect balance between providing a complete set of features while still keeping the options maintainable and easy to navigate.

Loyalty Experience Platform – An Enterprise Customer Retention Solution that Accelerates Growth

Annex Cloud’s Loyalty Experience Platform is the only full-suite loyalty solution that allows organizations to buy just what they need, meaning they can start with a simple value exchange and collect first-party data, then add on more sophisticated omnichannel reward and program types as they grow.

  • Modularity: The widest range of engagement modules to build attitudinal, emotional, and empathic connections. An extensible platform allows flexibility and a nimble delivery environment to meet ever-changing needs.
  • Comprehensive Engagement Suite: Brands can capture, recognize and reward all customer actions with referrals, gamification, UGC/survey, influencer management, contest, and/or Social Bridge.
  • 100+ pre-built integrations: Pre-built integrations with more than 100 market-leading technologies strategically architected to accelerate the delivery of loyalty management programs and meaningful customer experiences. Learn more.

About Annex Cloud

For more than 10 years, Annex Cloud has been the worldwide leader in technology and service solutions that transform customer loyalty experiences for organizations, extending valued customer engagements, ultimately making beloved brands. Powered by the comprehensive and scalable Loyalty Experience Platform™ solution suite, Annex Cloud customers capture and use zero- and first-party data to seamlessly deliver hyper-personalized experiences across the entire customer journey—from awareness to purchase to retention, loyalty, and advocacy. Supporting its global enterprise clients, Annex Cloud has offices in the US, Germany, and India. The company is recognized by industry respected organizations and integrates with more than 100 market-leading technologies. Discover more at

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