We are proud to announce that our very own Ariel Bubb will be presenting on September 13th at the Shop.org retail conference in Las Vegas! During her lecture “Artificial Intelligence & How it Works with Loyalty,” she will take a deep dive into trends in ecommerce, how artificial intelligence is playing a role, and how best to strategize your loyalty program around AI.
“I am so very excited to have the opportunity to speak at Shop.org,” said Ariel Bubb, Senior Marketing Specialist at Annex Cloud. “We are making major strides in how artificial intelligence affects loyalty, so to be able to educate the industry on the subject is a true honor.”
According to a survey by BrightEdge, the next big marketing trends are consumer personalization (29%) and artificial intelligence (26%). This is where our efforts overlap, as Annex Cloud uses personalization and AI to create a segmented marketing strategy for loyalty. And since 77% of ROI already comes from segmented campaigns, we believe the use of artificial intelligence will raise that number even higher.
In addition to Ariel’s presentation on AI, the Annex Cloud team will be answering questions and consulting retail professionals over at Booth 501. By partnering directly with organizers, publishing informative content, and being an active part of the retail community, we set ourselves apart as thought leaders in the industry. If you have any questions about artificial intelligence or have questions about your marketing strategy, please contact us for a consultation!