Our very own VP of Marketing Chris Bechtel recently spoke at the RecurLA Event in Santa Monica, CA where he presented “Overcoming Distractions with the Right Incentives.” During his presentation, he explains how shifts in consumer behavior and content habits are shortening customer attention spans while general consumer trust in businesses continues to fall. But there are many actions we can do to facilitate customer loyalty.
He also discusses how brand loyalty goes beyond the typical points-for-purchase model, so engaging with brands on social media or following them on Instagram is now an action redeemable of rewards points. By have multiple interactions with customers across various channels, a true relationship begins to build. These actions have proven to increase average order value, repeat purchase rate, and even conversion rate.
“The most important thing is understanding your customers and personalizing the right set of incentives,” states Bechtel. “By working with the customers through all of their major touch points and rewarding them for everyday social media actions, we’re able to create loyalty and begin to build a larger community.”
Thank you so much to RecurLA for having us speak at your conference! Annex Cloud is constantly working with marketing leaders to learn about and to educate the industry. We are a part of so many awesome events in 2019, check our events calendar here! Have any questions about any topics that Chris covered in this video? Feel free to contact us for a free demo today!