Annex Cloud Recognized in Customer Loyalty Shortlist by Constellation Research

by Bistriti Poddar |

Annex Cloud Recognized in Customer Loyalty Shortlist by Constellation Research

Annex Cloud was recently recognized by Constellation Research as part of their published Shortlist of Customer Loyalty providers. Their shortlist “presents vendors in different categories of the market relevant to early adopters.” As part of their criteria, “Successful customer loyalty programs advance the relationship between an organization and its customers beyond the elementary transactional relationships concerned with pricing and convenience.”

Annex Cloud provides mid-market and enterprise B2B and B2C brands, manufacturers, retailers and distributors with industry leading loyalty solutions such as loyalty platform, user-generated content (UGC), ratings and referrals, native receipt scanning, etc. across many different e-commerce platforms, point of sale and email service provider software technologies.    

Constellation Research is an award-winning Silicon Valley-based strategic advisory and futurist analyst firm serving leaders and organizations navigating the challenges of digital strategy, business-model disruption and digital transformation.

Constellation works closely with solution providers, partners, C-suite executives, board of directors, and its Constellation Executive Network of buy-side leaders to lead the way in research coverage and advise clients how to achieve valuable business results. 

Constellation evaluates over 35 solutions categorized in this market. This Constellation ShortList is determined by client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research.

Threshold Criteria Constellation considers the following threshold criteria for these solutions:

  • Allows strategy design 
  • Supports multiple loyalty programs
  • Website and ecommerce integration 
  • Tracks loyalty currencies 
  • Delivers customer profiling and preference management 
  • Supports customer portals and communities 
  • Easy reporting and complex analytics 
  • Reward redemption 
  • Installs in multiple industries 
  • Integrates with leading CRM and POS solutions 
  • Supports key privacy regulations 
  • Applies ML and AI frameworks

To learn more about Annex Cloud and the impact you can make on retaining your most valued and profitable customers, maximizing revenue per user (RPU), increasing transaction frequency, and driving significant growth in average order values (AOV), contact us.

[White Paper]
[White Paper]