Omnichannel platforms provide customers with integrated shopping experiences by prioritizing the wants and demands of the customer. As marketing advances, recognizing the buying habits of individuals has become crucial. Omnichannel platforms provide customers with coherent and consistent shopping to drive better relationships.
In today’s competitive times, every retailer is expected to have an online store. To quickly transition to something that engages customers digitally, to make every experience more personal and relaxing, effective omnichannel strategies are significant. Better personalization along with easy transactions and fast payments are few aspects that almost every customer desires. Being available to customers, and having records of individual customer buying behavior to meet their needs as accurately as possible is critical.
Benefits of Omnichannel Platforms
Why is embracing Omnichannel marketing a must for the running of a successful business? And how does it help amidst competitive industries, challenging situations like technological disrupts and ever changing customer buying behavior?
Statistics prove that omnichannel customers spend 15- 30% more than customers under the single or multiple channel platforms. A study conducted by Harvard established that omnichannel customers are more valuable than single channel customers as they are more likely to engage with coupons, in store digital touchpoints, self serving kiosks, and interact directly with the retailer’s channel.
Here’s why omnichannel platforms are important:
Omnichannel platform best practices:
With the increasing struggle to establish business in a growing yet finite market, swift and consistent support is a must. A study conducted by Aberdeen Group states that omnichannel customers retain almost 89% of existing customers, while those with poor omnichannel engagement manage to retain only an average of 33%.
Draw customers to your brand no matter where, when, or how they are shopping with Annex Cloud. Omni-channel loyalty combines technology and innovative customer experiences to deliver compelling and relevant offers at the exact right time to bring customers back to your brand again and again.