• Customer Loyalty
  • News & Events

Annex Cloud Recognized as 2019 Leader by G2 as Best Loyalty Management Software

1 month ago
Sean Ogino

We’re excited to announce that we’ve been recognized as a 2019 Leader by G2 in the area of Loyalty Management. G2 is a software review site that gives brands the ability to find the best software solutions for their needs. The site ranks each software by collecting user submitted reviews…

  • Other

How Overstock Found Customer Loyalty Success

Patrick Byrne originally launched Overstock in 1999 to sell excess inventory from failed eCommerce businesses at deep discounts. Today overstock features both excess stock as well as exclusive items manufactured for Overstock. Overstock has made a name for itself in the eCommerce market and it is considered a competitor to…

2 months ago
  • Other

Annex Cloud features e.l.f. Cosmetics at inaugural Lunch + Loyalty Event in Chicago

We at Annex Cloud had such a great time at Salesforce Connections! It was great to see so many brands and featured vendors discuss topics of thought leadership in the eCommerce industry. Annex Cloud had the honor of co-hosting a Lunch + Loyalty event with our client e.l.f. Cosmetics at…

2 months ago
  • Social Commerce
  • Social Media
  • Social Media Marketing

Social Commerce: the Future of eComm & Customer Loyalty

  It’s 2019 and social media is evolving way beyond social purposes alone. Platforms like Facebook and Instagram have taken giant strides toward implementing a seamless eCommerce experience into its functionalities. From discovery to conversion, commerce can now be facilitated from your favorite social media channels, across devices and countless…

3 months ago
  • News & Events

Annex Cloud Integrates Storefront Reference Architecture (SFRA) on Salesforce Commerce Cloud (SFCC)

  Annex Cloud’s SFRA integration on SFCC allows customers to build sites faster with a full library of core site capabilities developed with industry best practices. Hundreds of out-of-the-box features include cart, checkout, homepage, product detail pages, and more. This partnership with SFCC allows brands and manufacturers to hone the…

3 months ago
  • Customer Loyalty

7 Tips for Your B2B Loyalty Program

  We all love a good loyalty program. Who doesn’t want a perk for frequenting your favorite coffee shop or beauty bar? The problem is that a lot of businesses tend to think that their loyalty programs need to only exist in the B2C world but that simply isn’t true.…

3 months ago
  • Customer Loyalty
  • Omni-Channel
  • Social Commerce

How Fashion Brands Build Customer Loyalty

  What do brands like Nike, Tommy Hilfiger, and Gucci all have in common? They all have die-hard brand loyal fans. But why? A recent study conducted by Ello Media in the UK concluded that 3 in 5 people feel loyalty towards a particular fashion brand. With 60% of people…

3 months ago
  • Other

5 Trust & Transparency Stats Every Business Should See

  Technology has shifted the balance of power from businesses to customers as they have new abilities to research competitors, check reviews and communicate customer experiences. These same customers can also rally together online to demand accountability or change from a business due to positions on polarizing social or political…

3 months ago
  • Customer Loyalty

Kroger: the Grocery, Retail, and CPG Powerhouse

  When you think of mass retail powerhouses, behemoths like Walmart, Amazon, and Target tend to be top of mind, ubiquitously associated with everything from groceries, apparel, beauty and home goods. One name that might not pop up as readily? Kroger. Kroger is arguably America’s most underrated grocery store with an…

3 months ago
  • Other

Building Brand Loyalty in the Automotive Industry

  The automotive industry is in constant flux. New technologies have exploded onto the scene with electric cars, autonomous vehicles, and assistive technologies. In addition, consumer preferences are tied heavily to economic growth and gas prices which can change rapidly. How can you make sure that your brand keeps up…

4 months ago