The last two years have seen dramatic and significant changes in consumer behavior caused by the pandemic’s disruption, which in turn has had a…
Your brand growth strategy depends on having accurate and timely customer data. In fact, data is the new currency. The Economist compares data with…
Companies Need Loyalty More Than Ever Let’s face it, getting a decent night’s rest these days is tough. Chances are counting sheep doesn’t even…
Loyalty campaigns are created to encourage your customers to engage with your brand and motivate them to shop more. Loyalty members are always looking…
Loyalty programs allow organizations to track, monitor and change customer behavior. Here are nine key performance indicators to track and monitor. Watching these holistically…
Did you know 84% of customers stick to brands that offer loyalty programs? The NielsonIQ study confirms it. The same research shows us that…
A lot goes into a really effective loyalty program. Once you have the strategy, design, and financials planned out, the next important step is…
While return on investment is a powerful metric, only few marketers are able to measure it well. ROI is the most important metric that…
What do great leaders and companies have in common? “Great companies help people lead great lives-they are a force for the good. Great leaders…
Having easy access to online reviews has radically changed the way customers purchase online. No matter which industry you are in, it’s pivotal to…
We all know how significant customer experience is and how it’s the most important factor that influences purchase decisions. We’ve been talking about customer…
Since the pandemic, customers are fast switching to online mode of shopping. Various factors like value for money, faster deliveries, convenience, flexible refunds and…
Gone are the days when people would stand in snaking queues to pay for their shopping. Customer shopping online has expanded substantially across many…
In the 4th century, the great baths were prominent and undoubtedly one of the most cherished parts of Roman culture. Symbolically it was a…
In order to thrive in a competitive landscape, businesses need engaged customers. Shoppers who engage with a brand daily are 2x more likely to…