Online reviews are crucial to any online business that wants control of its reputation on the internet. Customer reviews have changed and created innovative ways for companies to market to them. Reviews allow companies to understand what their customers think of their products, service as well as themselves. It allows them to potentially create positive consumer interaction as well as long lasting relationships.
1. Increased Sales
The biggest reason why ratings and reviews are important to an ecommerce business is that it can ultimately lead to increased sales by giving customers the information on a product or service they are considering to purchase. People are more likely to purchase a product or service based on ratings and reviews by others.
2. Increases Engagement
Online reviews have the effect of creating active social communities where many can share their experiences they’ve had with a product or service. Customers that leave reviews will usually come and see if others have commented on them or simply read what other customers have had to say about their experience with the product or service. This form of social engagement allows customers to form a bond with the online business.
3. Improves Rankings
Reviews are great for SEO. Reviews help create a steady supply of keyword content that help your online business have a more prominent online presence. It helps improve your website ranking the more people you have to talk about you. Search engines like Google, Yahoo, and Bing consider that extremely important.
4. Creates Customer Loyalty and Trust
Customers that actively participate in writing reviews, tend to develop a loyalty to the business. It allows customers to feel that they have a voice and can provide valuable feedback to help a company improve its product or service. The graph below shows that during a recent survey that 72% of of people felt that positive customer reviews made them trust a business more.