3 Social Tools That Will Decrease Shopping Cart Abandonment

by Sean Ogino |

3 Social Tools That Will Decrease Shopping Cart Abandonment

Shopping Cart Abandonment. It’s an issue that can plague any e-commerce site in the worst of ways. The simple notion that every day, e-tailers lose out on millions of dollars that were a few clicks away can be a hard pill to swallow. The likelihood is that if you’re selling something online, you are constantly looking for a solution to the problem and a way to retrieve sales that are lost as a result of it.

Social Login

Social Logins offers an easy way for customers to log-in to any e-commerce website using an existing social media account. This seamless transition makes the entire shopping and checkout experience significantly less difficult for the user. It also gives the company additional opportunities for data gathering that can be used to inform future marketing efforts. There are also options that allow the user to pay by logging from an existing account as well (usually Paypal or Amazon). Social Logins aren’t simply just a great idea. Their effectiveness shows up in the form of numbers. 60% of users have said that they prefer social logins over traditional ones. Moreover, social logins increase retention and conversion rates 15-20%. You can check out more information on Social Logins here.

Reviews and Ratings

This function allows consumers to explore the past experiences and opinions of users who have purchased the product they are looking at. It provides a solution to shopping cart abandonment by making it more likely for the consumer to complete an informed purchase due to reading a good review. It instantaneously gives them more information and access to the product that would have otherwise not been available

Social Q+A

This is a feature that similar to ratings and reviews, affords the consumer some extend engagement with a product before they commit to the purchase. This tool has been proven to extend the period of time a user is on the site, as well as increasing the likelihood of a purchase by giving them the ability to get direct answers to product-related questions. This provides an alternative to simply closing or forgetting about a checkout/product page that the user may have had some questions about.

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