Brands Can Embrace the Future of eCommerce Today While Leveraging True Omnichannel Loyalty that Maximizes Customer Lifetime Value

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ALLEN, Texas – October 5, 2021 – Annex Cloud, a global, enterprise technical solutions provider of advanced loyalty management solutions and experiential customer retention software, today announced it has expanded its partner ecosystem with Spryker, one of the fastest-growing ecommerce platforms for global enterprises. Mutual customers will gain the benefits of Spryker’s Cloud Commerce OS platform as well as Annex Cloud’s full suite of loyalty management capabilities that strategically collect and leverage first-party data to recognize and reward customers for buying more, more often.

The acceleration of digital has ecommerce organizations facing fierce competition making it difficult to stand out, limiting their ability to drive repeat business, and driving up acquisition costs. This partnership empowers enterprises to modernize, innovate, and expand their digital commerce platform quickly and profitably—while making every customer interaction more timely, relevant, and personalized—strengthening customer bonds and increasing lifetime value.

“Our partnership with Spryker is exciting because it gives brands the best of both worlds—an optimal transactional infrastructure that enables brands to deliver stand-out, truly omnichannel ecommerce experiences, as well as deliver meaningful value between transactions and across the entire customer journey to build lasting customer relationships,” said Al Lalani, Co-founder & CEO, Annex Cloud.

“Partnering with Annex Cloud was a natural fit because we both focus on enabling enterprises to innovate and go to market faster, improve margins, and drive sustainable growth,” said Manishi Singh, SVP App Orchestration Platform, at Spryker. “Brands that implement our joint solution can simultaneously transform their digital ecommerce and their customer relationships—both of which will transform their bottom line.”

Loyalty Experience Platform™ — An Enterprise Customer Retention Solution that Accelerates Growth

Annex Cloud’s Loyalty Experience Platform is one of the only full-suite loyalty solutions that allows organizations to buy just what they need, meaning they can start with a simple value exchange and collect first-party data, then add on more sophisticated omnichannel reward and program types as they grow.

  • Modularity: The widest range of engagement modules to build attitudinal, emotional, and empathic connections. Extensible platform allows flexibility and a nimble delivery environment to meet ever changing needs.
  • Comprehensive Engagement Suite: Brands can capture, recognize, and reward all customer actions with referrals, gamification, UGC/survey, influencer management, contest, and/or Social Bridge.
  • 100+ pre-built integrations: Pre-built integrations with more than 100 market-leading technologies strategically architected to accelerate the delivery of loyalty management programs and meaningful customer experiences. Learn more.

About Annex Cloud

For more than 10 years, Annex Cloud has been the worldwide leader in technology and service solutions that transform customer loyalty experiences for organizations, extending valued customer engagements, ultimately making beloved brands. Powered by the comprehensive and scalable Loyalty Experience Platform™ solution suite, Annex Cloud customers capture and use zero- and first-party data to seamlessly deliver value-based individualized experiences across the entire customer journey—from awareness to purchase to retention, loyalty, and advocacy. Supporting its global enterprise clients, Annex Cloud has offices in the US, Germany, and India. The company is recognized by industry respected organizations and integrates with more than 100 market-leading technologies. Discover more at

About Spryker

Spryker enables companies to build sophisticated transactional business models in unified commerce including B2B, B2C, and Enterprise Marketplaces. It is the most modern platform-as-a-service (PaaS) solution with headless and API-based architecture that is cloud and enterprise-ready and loved by developers and business users worldwide. Spryker customers extend their sales reach and grow revenue with a system that allows them to increase operational efficiency, lower the total cost of ownership, and expand to new markets and business models faster than ever before. Spryker is trusted by brands such as Toyota, Siemens, Hilti, and Ricoh. Spryker was named the most innovative and visionary of all new vendors in the 2020 Gartner Magic Quadrant for Digital Commerce and named a major player in B2B eCommerce by IDC and is the only commerce platform to provide full B2B, B2C, D2C, and Marketplace capabilities out of one stack. Learn more at

For additional information, please email Tracy Chaplin at or call 1-866-802-8806.

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