ALLEN, Texas – August 19, 2021 – Annex Cloud, a global, enterprise technical solutions provider of advanced loyalty management solutions and experiential customer retention software, today announced an integration with Maropost, a leading marketing automation platform provider, to provide Annex Cloud’s customer loyalty and retention capabilities to Maropost’s Marketing Cloud and Commerce Cloud clients through their Loyalty Experience Platform. The integrated solution will empower joint clients to engage, retain, and build lasting emotional connections with their customers to drive repeat business.
“We are excited for this partnership because we are always innovating and collaborating with leading partners like Maropost to ensure clients have the most robust capabilities and are able to truly understand and connect with their customers,” said Al Lalani, Co-Founder & Chief Strategist, Annex Cloud. “Together, Annex Cloud and Maropost will positively impact joint clients by providing them with the technology and data management needed to cultivate lifelong relationships with their customers.”
Fully integrated with Maropost’s Commerce and Marketing Platforms, Annex provides real-time data transfers of more than 30 data points, including Customer Details, Customer Loyalty Actions, Basket Details, Loyalty Profiles, and Tractions. Clients can also build 360-degree profiles for their best customers’ social actions and buying behaviors through Annex Cloud’s comprehensive management of zero- and first-party data. This is critical to individualizing experiences and creating value-based engagement that fosters emotional bonds and drives repeat purchases. Forbes reports repeat customers can increase sales by 47 percent, and loyalty members spend up to 18 percent more.
“This integration with Annex Cloud will allow our clients to leverage their own customer communities as a strategic growth channel to increase business,” said Ross Andrew Paquette, CEO and Founder of Maropost. “Our combined disruptive approach to customer-centric marketing and communications, through the robust management of data and individualization, will transform the way our clients connect with their customers.”
Annex Cloud’s Loyalty Experience Platform is the only full-suite loyalty solution that allows organizations to buy just what they need, meaning they can start with a simple value exchange and collect first-party data, then add on more sophisticated omnichannel reward and program types as they grow.
Maropost is a cloud-based marketing automation platform that helps Business-to-Consumer (B2C) and Business-to-Business (B2B) companies acquire, engage, and convert prospects and customers across multiple channels (e.g., email, social, web, mobile). Marketers can quickly create complex customer journeys, send targeted messages, and optimize their campaigns. Many of Maropost’s features are automated, allowing marketers to focus on more strategic needs. Learn More
For more than 10 years, Annex Cloud has been the worldwide leader in technology and service solutions that transform customer loyalty experiences for organizations, extending valued customer engagements, ultimately making beloved brands. Powered by the comprehensive and scalable Loyalty Experience Platform™ solution suite, Annex Cloud customers capture and use zero- and first-party data to seamlessly deliver value-based individualized experiences across the entire customer journey—from awareness to purchase to retention, loyalty, and advocacy. Supporting its global enterprise clients, Annex Cloud has offices in the US, Germany, and India. The company is recognized by industry respected organizations and integrates with more than 100 market-leading technologies. Discover more at www.annexcloud.com.
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