Loyalty Has Become a Business-critical Strategy, Annex Cloud Delivers Purpose-built Resources that Empower Partners to Help Organizations Drive Lasting Growth

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LOS ANGELES – July 20, 2021 – Annex Cloud, a global, enterprise technical solutions provider of advanced individualized and experiential customer retention software and loyalty management solutions, announced today the launch of its all-new Loyalty Partner Portal. This go-to website is designed for Annex Cloud’s global network of more than 100 partners to help their global enterprise clients accelerate their retention growth strategies with Annex Cloud’s purpose-built modular, omnichannel loyalty solution.

The new Loyalty Partner Portal comes just in time as the loyalty market has been growing and is predicted to continue to grow. Fortune Business Insights reports that the Global Loyalty Management Market Size is projected to reach $10.02 billion by 2027, with a CAGR of 19.9 percent. Having earned the highest scores in fifteen criteria in The Forrester Wave™ Loyalty Solutions Q2 2021 Report, the Annex Cloud Loyalty Experience Solution is best positioned to support organizations as they delve into loyalty.

Loyalty strategies solve some of the most pressing challenges for today’s enterprises—including rising acquisition costs, retention, personalizing the customer experience, and moving to a data-led strategy. Loyalty strategies collect and optimize first-party data at scale, helping enterprises better under their customers to deliver value-led engagement that turns customers into advocates. Adweek reports that personalization reduces acquisition costs up to 50 percent, lifts revenues by 15%, and increases marketing spend efficiency up to 30 percent.

Annex Cloud has seen significant growth, in large part due to their partners recognizing the value loyalty brings to their solutions and to their end customers. Enterprises are realizing that, without a loyalty strategy in place, they are losing 80 percent or more of new customers before the third purchase. Repeat customers improve margin, convert more often, and are the best advocates for brands.

Annex Cloud’s new Loyalty Partner Portal is designed to equip partners with a wide range of partner-specific, as well as industry-specific, resources and tools—including value propositions, a partner page listing kit, new partner onboarding kit, solution decks, collateral, and ready-to-use marketing campaign content.

“Loyalty conversations are happening everywhere,” said Erin Raese, Annex Cloud SVP of Revenue, “and we’re committed to enabling our partners to be the ones to help their clients build lasting, profitable relationships with their end customers. 2020 left behind a real urgency around the ability to truly understand your customers, individualize experiences, and identify and reward your best customers to drive retention and growth. We are very excited about this next evolution of loyalty and making it as easy as possible for our partners to have these conversations by putting the resources they need at their fingertips.”

Loyalty Experience Platform - An Enterprise Customer Retention Solution that Accelerates Growth

Annex Cloud’s Loyalty Experience Platform is the only full-suite loyalty solution that allows organizations to buy just what they need, meaning they can start with a simple value exchange and collect first-party data, then add on more sophisticated omnichannel reward and program types as they grow.

  • Modularity: The widest range of engagement modules to build attitudinal, emotional, and empathic connections. Extensible platform allows flexibility and a nimble delivery environment to meet ever changing needs.
  • Comprehensive Engagement Suite: Brands can capture, recognize and reward all customer actions with referrals, gamification, UGC/survey, influencer management, contest and/or Social Bridge.
  • 100+ pre-built integrations: Pre-built integrations with more than 100 market-leading technologies strategically architected to accelerate the delivery of loyalty management programs and meaningful customer experiences. Learn more.

About Annex Cloud

For more than 10 years, Annex Cloud has been the worldwide leader in technology and service solutions that transform customer loyalty experiences for organizations, extending valued customer engagements, ultimately making beloved brands. Powered by the comprehensive and scalable Loyalty Experience Platform™ solution suite, Annex Cloud customers capture and use zero- and first-party data to seamlessly deliver value-based individualized experiences across the entire customer journey—from awareness to purchase to retention, loyalty, and advocacy. Supporting its global enterprise clients, Annex Cloud has offices in the US, Germany, and India. The company is recognized by industry respected organizations and integrates with more than 100 market-leading technologies. Discover more at

For additional information, please email Annette DeCicco at or call 1-866-802-8806.

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