Intershop B2B Clients Are Now Equipped with Omnichannel Loyalty Capabilities Using Annex Cloud’s Loyalty Experience Platform™ to Build Lasting Customer Bonds

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LOS ANGELES – June 22, 2021 – Annex Cloud, a global, enterprise technical solutions provider of advanced personalized and experiential customer retention software and loyalty management solutions, announced it has expanded its partner ecosystem with Intershop, a leading independent provider of innovative solutions for omnichannel commerce. The integration with Intershop’s Commerce Platform provides B2B organizations with a full suite of loyalty management capabilities that strategically collects and leverages first-party data to reward customers for buying more, more often.

Increasing customer expectations, coupled with the fact that interactions at every stage of the journey are becoming more complex, present a significant challenge for today’s B2B organizations. According to Gallup, B2B organizations with high customer engagement scores achieve 50% higher revenue, 34% higher profitability, and 55% higher share of wallet. This partnership equips B2B organizations with a wide range of engagement options to build meaningful customer bonds that drive growth and improve retention.

“Effective data management and continual engagement are imperative to building and retaining customers in this new digital-driven economy where the competition is fierce and consumers are demanding,” said Al Lalani, Co-founder & Chief Strategist, Annex Cloud. “Our partnership with Intershop is exciting in that it gives manufacturers and wholesalers a complete loyalty solution they can tailor to their needs to foster meaningful relationships with their best customers. We’ve seen some very innovative customer use cases that clearly demonstrate that loyalty is every bit, if not more, important for B2B.”

“Like Annex Cloud, we’re focused on ensuring our customers are successful and positioned to drive growth beyond one-time purchases,” said Andy Stanis, Managing Director, Americas at Intershop. “B2B buyers have undergone a radical shift in priorities when it comes to their buying preferences, so having the ability to understand their needs and wants is critical to driving deeper engagements with them. Together with Annex Cloud, we provide B2B organizations with the technology, functionality, and agility they need to build profitable, lifelong relationships with their customers.”

Loyalty Experience Platform - An Enterprise Customer Retention Solution that Accelerates Growth

Annex Cloud’s Loyalty Experience Platform is the only full-suite loyalty solution that allows organizations to buy just what they need, meaning they can start with a simple value exchange and collect first-party data, then add on more sophisticated omnichannel reward and program types as they grow.

  • Modularity: The widest range of engagement modules to build attitudinal, emotional, and empathic connections. Extensible platform allows flexibility and a nimble delivery environment to meet ever changing needs.
  • Comprehensive Engagement Suite: Brands can capture, recognize and reward all customer actions with referrals, gamification, UGC/survey, influencer management, contest and/or Social Bridge.
  • 100+ pre-built integrations: Pre-built integrations with more than 100 market-leading technologies strategically architected to accelerate the delivery of loyalty management programs and meaningful customer experiences. Learn more.

About Annex Cloud

For over 10 years, Annex Cloud has been the worldwide leader in technology and service solutions that transform customer loyalty experiences for organizations, extending valued customer engagements, ultimately making beloved brands. Powered by the comprehensive and scalable Loyalty Experience Platform™ solution suite, Annex Cloud customers capture and use zero and first party data to seamlessly deliver hyper-personalized experiences across the entire customer journey – from awareness to purchase to retention, loyalty and advocacy. Supporting its global enterprise clients, Annex Cloud has offices in the US, Germany and India. The company is recognized by industry respected organizations and integrates with over 100 market-leading technologies. Discover more at

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With more than 25 years’ experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships. Learn more at

For additional information, please email Annette DeCicco at or call 1-866-802-8806.

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