One Card for Payments & Rewards

Adyen card-linked loyalty easily syncs payment cards with Annex Cloud's advanced loyalty solutions.

With card-linked loyalty, Adyen safely stores customer payment cards and Annex Cloud automatically recognizes loyal customers when they pay. Customers automatically earn valuable rewards by simply using their payment card.

About Adyen

Adyen is the payments platform of choice for many of the world’s leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard and consumers' globally preferred payment methods—no gateways or patchworked systems required. Adyen allows your customers to optimize every stage of the payments flow, deliver frictionless payments and grow their business—online, on mobile, and in-store.

Sign Up & Swipe, It’s that Easy

Today’s customers expect instant gratification and a hassle-free shopping experience. Adyen and Annex Cloud eliminate extra steps typically required by consumers, such as carrying an extra card or showing a QR code, to pay and take advantage of their loyalty rewards. Customers simply sign up once for card-linked loyalty and their payment card is their loyalty card. Even if they switch cards, they’ll never miss a single point or reward.


Market Movers Video Series

Jan-Pieter (JP) Lips, Head of Unified Commerce Enablement at Adyen shares his perspective on what we can learn from digital-native brands and what brick-n-mortar retailers are doing to keep up with customer demands. He also discusses how card-linked loyalty and payment options have allowed retailers to conveniently offer a customized experience.

Better Together

Loyalty programs linked with a payment card can boost sales and conversions as much as 20%. Together, Adyen and Annex Cloud deliver significant benefits to brands and their customers.


  • Best in class omichannel loyalty
  • Loyalty, referrals and UGC all in one stack
  • More than earn and burn, with integrated social and behavioral actions
  • Reward brand advocacy and brand ambassadors
  • Enterprise-class SaaS provider


  • Easily pay in any channel, any currency
  • True omnichannel support for POS, eCommerce, Kiosk, etc.
  • Frictionless payments
  • Recognize shoppers across channels
  • Increased approval rates
  • Fraud protection
Download One Sheet



To learn more about card-linked loyalty or Annex Cloud’s advanced customer retention and loyalty solutions, please fill out the “Contact Us” form.

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