Adyen card-linked loyalty easily synchs payment cards with Annex Cloud advanced loyalty solutions.
With Card-linked loyalty, Adyen safely stores customer payments cards and Annex Cloud automatically recognizes loyal customers when they pay. As a result, customers can automatically earn valuable rewards by simply using their payment card.
Jan-Pieter (JP) Lips, Head of Unified Commerce Enablement at Adyen shares his perspective on what we can learn from digital-native brands and what brick-n-mortar retailers are doing to keep up with customer demands. He also discusses how card-linked loyalty and payment options have allowed retailers to conveniently offer a customized experience.