Never Miss a Reward

Adyen card-linked loyalty allows storing of payment cards and mobile wallets with Annex Cloud's advanced loyalty solutions. With card-linked loyalty, Adyen securely registers customer payment cards and wallets using shopper recognition and Annex Cloud automatically attributes sales to loyal customers when they pay. Customers automatically earn valuable points and rewards by simply using their payment card or mobile wallet.

About Adyen

Adyen is the payments platform of choice for many of the world’s leading companies, providing a modern end-to-end infrastructure connecting directly to global schemes like Visa, Mastercard and many more alternative or local payment methods. Eliminating the need for multiple partners and patch-worked systems, Adyen allows your customers to optimize every stage of the payments flow, deliver frictionless payments and grow their business across all channels with its Unified Commerce solution.

Sign Up & Swipe, It’s that Easy

Today’s customers expect instant gratification and a hassle-free shopping experience. Adyen and Annex Cloud eliminate extra steps typically required by consumers, such as carrying an extra card or showing a QR code, to pay and take advantage of their loyalty rewards. Customers simply sign up once for card-linked loyalty and their payment card is their loyalty card.


Market Movers Video Series

Jan-Pieter (JP) Lips, Head of Unified Commerce Enablement at Adyen shares his perspective on what we can learn from digital-native brands and what brick-n-mortar retailers are doing to keep up with customer demands. He also discusses how card-linked loyalty and payment options have allowed retailers to conveniently offer a customized experience.

Better Together

Loyalty programs linked with a payment card can boost sales and conversions as much as 20%. Together, Adyen and Annex Cloud deliver significant benefits to brands and their customers.


  • Best in class omichannel loyalty
  • Loyalty, referrals and UGC all in one stack
  • More than earn and burn, with integrated social and behavioral actions
  • Reward brand advocacy and brand ambassadors
  • Enterprise-class SaaS provider


  • Easily pay in any channel, any currency
  • True omnichannel support for POS, eCommerce, Kiosk, etc.
  • Frictionless payments
  • Recognize shoppers across channels
  • Increased approval rates
  • Fraud protection
Download One Sheet



To learn more about card-linked loyalty or Annex Cloud’s advanced customer retention and loyalty solutions, please fill out the “Contact Us” form.

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