Learn about best practices from strategy through to maintenance.
Discover new ways to incentivize, solicit, market with, and personalize UGC.
Explore 15 real world examples of brands who are doing UGC right.
User generated content (UGC) like ratings and reviews, questions and answers, and visual marketing has been a valuable solution for marketers for years now. Over 60% of consumers seek out this content before making a purchase. It increases conversion by providing additional product information and social proof. Ratings and reviews and questions and answers also boost SEO by adding tons of new text content in rich snippet format. But what’s new in the world of UGC for 2017 and beyond?