Ouidad’s Customer Loyalty Program

What You Will Learn:


Ouidad and the Annex Cloud team collaborated to build an experiential loyalty program designed to help Ouidad bridge the gap between their ecommerce site and their brick-and-mortar stores. Learn about the innovative rewards Ouidad is using and the customer actions they’re rewarding that have helped them earn 3x more reward redemptions than the industry average.



“From the start, our customers have been highly engaged with our Annex Cloud loyalty program. We benefited so much from our collaboration with the Customer Success team. The program has allowed us to easily boost (and leverage) social proof, and our customers love to participate.”

Katrina Seitz, eCommerce Director at Ouidad