Case Study


“ Annex Cloud’s custom solutions and support were excellent during the implementation process and post-launch. Their solutions are promoting engagement, loyalty, and retention, and most importantly, are driving results. The scalability of their solutions will continue to allow us to take our marketing strategies to the next level.”
- Jennifer Schmell, Director, Web Strategy & Development, Olympus America Consumer Products Group





Olympus came to Annex Cloud looking to expand their advocate marketing and loyalty programs with a vendor that offered fully managed services, a smooth implementation process, and an engaging experience for shoppers.

Olympus and Annex Cloud’s Customer Success Team worked together to tie social actions into the Olympus Rewards loyalty program, as well as create an enthralling user photo community. Read the case study to get all the details about:

  • The new and improved Olympus Rewards, which comprises 32 customized actions
  • Their shoppable user photo community, where Olympus fans can connect and share their love of photography
  • The convenience of solutions like Social Login, whose users represent nearly 20% of all customers


olympus Logo

About Olympus:

Olympus America is a premier consumer electronics manufacturer that’s renowned for their superior optics/lenses, digital cameras, voice recorders, binoculars, & corresponding accessories.



Learn all about Olympus’s comprehensive retention and engagement solutions!