Recent Posts

Omni-Channel Loyalty for Beauty Brands: Connect With End Consumers

TABS Analytics' study on cosmetics found that there is no true loyalty in the beauty industry. Heavy buyers opted to purchase across multiple brands. The study found that, on average, frequent buyers are purchasing across 8.6 brands while medium buyers are purchasing across 4.7 brands. The average buyer purchases more than 5 brands per year, both in-store and online. Of course, Read more…

UGC for Electronics Manufacturers: A Vital Brand Voice

Different people have defined the term “brand” in different ways. For Cheryl Burgess, a brand is a reason to choose. Leo Burnett said that brand is anything that leaves a mental picture of its identity. But in essence, a brand is a promise to a consumer. A strong brand is one that keeps its promise through thick and thin, as Read more…

Omni-Channel Electronics Loyalty for Manufacturers: A Welcome Change

Studies like Brand Keys’ 19th Annual Customer Loyalty Engagement Index--which found that customer expectations of brands have grown by almost a third yet brands’ abilities to meet those demands have only increased by 7%--show that keeping shoppers happy is like chasing a moving target. That’s precisely why all manufacturers, including consumer electronics manufacturers, have to think like retailers, where they will Read more…

What We’ve Learned About Loyalty Program Communication

Loyalty marketers all across the world should take a note of the fact that Harold Geneen, a former president of the ITT Corporation, had included communication in his list of the five essential entrepreneurial skills for success. The reason for his insistence on the value of communication comes from the fact that it's impossible to get customers to take action without Read more…

Social Contest Best Practices for 2017

Oprah Winfrey, perhaps the most successful TV host of all time, created a storm one day in 2004 when she gave away Pontiac cars to all 276 members of her audience. Unsurprisingly, her show saw unprecedented viewership. But it also pulled more than 140,000 visitors to Pontiac.com, a 600% increase in their regular daily traffic at that time. On top Read more…

Does SMS Marketing Work?

It’s not at all difficult to understand the unmatched fascination that many marketers have with SMS marketing. It’s not just because of the piercing penetration of mobiles in people’s lives so much so that 46% of smartphone owners say they couldn’t live without their smartphone, and that 80% of American adults text, which makes it the most common cell phone activity. More Read more…

Cheer Up! The Benefits of Negative Reviews

Negative reviews are expected side effects of the product review platforms that so many online and omni-channel companies have. But the preconditioned minds of business people have been looking at a negative review just like one looks at a death sentence. Of course, negative reviews are disappointing and they set up a fear that this bad publicity may drive off the sale. After Read more…

Snapchat Deep Linking + Lead Gen Ads Copy Facebook’s Ad Tech

Snapchat is testing two new ad tech features that take a page from Facebook's playbook. Given the history of competition between the two social media juggernauts, which has heated up over the past year or so, this move isn't surprising. However, marketers and advertisers should take note of how Snapchat deep linking and lead gen ads-the two new capabilities--will work and Read more…

Advocate Marketing Winners of 2016

There is no doubt that advocacy marketing is one of the most (if not the most) powerful marketing tools nowadays. And that’s not just an opinion. Take a look at these numbers: According to the Word of Mouth Marketing Association (WOMMA), when an advocate recommends your brand, it can generate at least 5 times more sales than a paid advertisement, going Read more…

Store Differentiation 2017: 4 Ways to Become a Destination

You cannot keep working with typewriters when the whole world is in sync with computers. Physical stores are somewhat like typewriters when seen in light of the dominance that online shopping has been experiencing for last few years. But the analogy that I have made has to do more with stores' ability to innovate, rather than with the actual need for Read more…