Recent Posts

How Verified Reviews Affect Your Site’s Authenticity

There is a strange dichotomy in the realm of reviews. On the one hand, according to market research firm YouGov, approximately 4 in 5 American consumers read online reviews before making a purchase decision. And on the other hand, there are studies that suggest that only about 65% of consumers who “always or almost always read online ratings” believe that the reviews Read more…

Off-Price Apparel Loyalty Programs Aid Retention Amid Competition

A buyer’s urge to have an item at the lowest possible price is as old as civilization. That’s why outlet-rich Las Vegas and many other cities in the USA are seeing people thronging at the off-price retail outlets. As saving has been valued equally by many, we are seeing a higher percentage of affluent consumers in that crowd. According to Read more…

How Referrals for Subscription Businesses Surge Acquisition

We recently talked about the current scenario of subscription businesses, the challenges, opportunities that are waiting in the corridor, and how loyalty programs can help in addressing some of their hurdles. But I genuinely believe that loyalty programs are a half taken measure if they're not coupled with referral programs. Empirical evidence has proved the organic relationship between loyalty and referrals. The former is a cause Read more…

Referral Marketing for Telecom Companies Adds a Personal Touch

While telecom tech consistently advances, challenges for companies in this sector have never seemed so fierce. There's severe competition, cord-cutting, ARPU going down, and high churn rates. Furthermore, as per Informa Telecoms & Media's report, telecom operators' traditional revenue through voice calls and SMS has been dropping due to enhanced functionalities from OTT players such as Skype, Google, and Whatsapp. Mobiles came into Read more…

Bolstering Retention with Private Label Credit Cards in Loyalty Programs

A major focus of marketers has rapidly shifted from pro-customer to pro-customer choice. That's the reason why businesses opened their doors for all forms of payment modes along with becoming device-agnostic. Private label credit cards (PLCC), store-branded credit cards issued by a bank or commercial finance company, were an attempt to remold business by adopting that much needed pro-customer choice model as Read more…

The Receipt Data Aggregator: A New Data & Loyalty Opportunity for Brands

It's clear that the rapid pace of changes in tech has opened up new worlds for sellers. A few decades ago, e-commerce was unthinkable, while a few years ago it seemed crazy to shop from our phones, and now we can make purchases online just by speaking to robots. Thanks to a combination of tech innovations like these merchants of all Read more…

Fight Attrition With Subscription Box Loyalty Programs

Even though Amazon deserves a pat on back for giving rebirth to the way people used to shop, there are sentimentalists who believe that it took some of the pleasure of discovery out of the shopping picture. Subscription boxes and services came as an antidote to that sentimentali feeling due to their inherently personal and surprising nature. That's the reason Read more…

Direct Sales Loyalty Programs Transform Retention

The direct sales industry has changed a lot since its inception in 1886 when the California Perfume Corporation started out. It has become more streamlined and organized than its previous incarnation. But like every industry, this one has had to deal with problems of retention. Direct sales loyalty, though, is of a different nature due to its distributional structure. Let's take Read more…

The Consumer Review Fairness Act: What You Need to Know

Genuine ratings and reviews have always played a crucial role in shaping up positive mindsets, and thus, purchase decisions of customers. As 84% of people trust online reviews as much as a personal recommendation, it’s not puzzling to see the fear of negative reviews, which dwells in every marketer’s heart. But in an attempt to curtail the spread of negative Read more…