Recent Posts

Listrak’s Top 5 Cross-Channel Strategies for CPG

The following is a guest post from our partner, Listrak: Consumer packaged goods (CPG) companies are navigating a time where e-commerce is growing more popular than in-store experiences. But when your business model and KPIs are tied to store shelf sales, how can you get your foot in the door with the e-commerce community consumers (increasingly) depend on? Marketers today must go Read more…

Exploring the Relationship Between Customer Feedback and Conversion

69% of online visitors are leaving your purchase funnel without completing their orders. There are substantial studies that show that businesses can see a steep surge in revenue and sales numbers if they can mitigate this looming threat of cart abandonment even by 5%. The need to understand customers’ minds, thus, prominently arises here. Various tools and techniques have been tried and Read more…

Better than the Sum of its Parts: Loyalty, UGC, and Advocate Marketing for Manufacturers

Just like every other industry, manufacturing has not always been exact in pinning down the actual worth of loyal customers--they're basically seen as entities that generate repeat purchases. Even though there is truth in this proposition of repeat purchases, it’s not the complete truth. The real power of loyal customer lies in his ability to bring more customers by becoming vocal about your Read more…

For the Best Personalization Experience, Know How to Identify the Gift Buyers

A good first question when familiarizing yourself with a new customer base is, “Who is my typical customer?” This is usually a question that you can readily find an answer to, but where does one go from there? Having a clear understanding of who is hitting your site, and what they are looking for, is key to developing an immersive and relevant customer experience. Read more…

How To Build A Loyalty Program For Low Purchase Frequency Goods

A business's value is  defined by its future net income streams along with the consideration of risk associated with those streams. In terms of decreasing those risks, customer or client loyalty plays a vital role. This is mainly because loyalty provides a thick cushion of guaranteed future income. To put themselves into that future-proof zone, many companies are quickly adopting customer loyalty Read more…

Everything You Should Know About Omni-Channel Loyalty Programs

Given that there are over 7 billion global cell phone subscribers and nearly 1.7 billion active social media accounts online, multi-channel marketing has been a natural idea for marketers to reach out to the maximum amount of people. It caused a blurring of lines between various marketing channels. But inconsistency in the experience and lack of singular control over all these Read more…

The Lifecycle Email Approach to Your Referral Marketing Program

On average, an office worker receives 121 emails every day. In such a cluttered space, your referral marketing program emails may go unnoticed quite regularly. Besides, too much similarity and an inherent dislike of the constant bombardment of marketing content can further diminish CTR and open rate. Another reason that emails may not perform as per expectations is that email sequences fail Read more…

Using User Generated Content on Social Media: Why And How

User generated content (UGC)--including reviews, questions and answers, and visual commerce--is the most trusted form of content, but it's not worthwhile if it's not shared and seen. Nothing is as powerful as social media in hitting the highest possible spot of reach and online visibility. Besides, at least once a month, 83% of survey respondents hear about a brand or product Read more…

The Logic Behind Walmart’s Recent Acquisitions

Just when analysts were trying to dissect  Walmart's recent acquisitions of Shoebuy.com ($70 million) and Moosejaw ($51 million), last month they saw one more acquisition by the retail giant, with another now on the horizon. Walmart's ModCloth Buy Walmart purchased ModCloth for a price between $50 million and $75 million. ModCloth founder Susan Gregg Koger had her reasons to go for this Read more…