Recent Posts

5 Visual Commerce Ideas to Boost Website Conversions

The human brain is vision-centered. The average human can process visuals 60,000 times faster than text, and 83% of the information our brains process comes in through our sense of sight. Because images are processed more quickly, they are a great way to convey a variety of information in a short amount of time and can be a great way Read more…

How to Take Your Online Customer Retention to the Next Level

Catching consumer attention is important, however, it is equally important to ensure that your customers remain with your brand. Not only do lost customers cost money—the global value of a lost customer is $243—but customers that stay with your brand are also more likely to bring in your base revenue and save your money. In fact, 80% of a company’s Read more…

31 Shopping Cart Abandonment Statistics for 2018

Marketing places a high emphasis on consumer engagement and consumer base expansion. However, an engaged consumer is not always guaranteed to buy. The phenomenon of a customer simply deciding to leave an e-commerce transaction has come to be referred to as shopping cart abandonment. The percentage of abandoned carts ranges anywhere from 50% to 80%. Here are more surprising shopping Read more…

Why Loyalty Programs Are Even More Effective with UGC

Loyalty programs have become the cornerstone of consumer retention. Not only are loyalty programs an expected part of the shopping experience, but they are also key to creating a bond between companies and consumers in an age where traditional advertising has lost its value. In addition to utilizing a loyalty program, brands and retailers alike have also expanded the traditional Read more…

3 Referral Marketing Examples to Inspire Your Brand

Referral marketing is a powerful tool for both consumer retention and consumer base expansions. Below are case studies of referral marketing examples from three different companies: Vivobarefoot, an anonymous eyewear retailer, and Marine Depot.  While each company carries different products and has a different consumer base, each was able to see rapid, significant results with the implementation of the best Read more…

How to Feature Community Generated Content in Your Emails

Modern technology coupled with the increasing influence of digital shoppers on the global marketplace has forced companies to get increasingly creative when it comes to advertising to their users. One such marketing innovation includes the commercial use of community generated content across a variety of marketing platforms, including emails. Community generated content, often referred to as user generated content or Read more…

9 Mistakes You May Be Making with Your Loyalty Program Platform

Loyalty programs have become a good way for companies to cultivate relationships with their consumers as well as to encourage brand loyalty and customer interaction. Unfortunately, not all loyalty programs are made equal, and some will even fail. Just as a strong loyalty program can bring plenty of benefits, a poorly designed or poorly executed loyalty program can hurt your Read more…

6 Tips for Designing a Loyalty Program That Drives Customer Retention

Traditionally, marketers have put the majority of their emphasis on new customer acquisition. However, while expanding one’s consumer base is important, cultivating customer loyalty should not be overlooked. After all, 65% of a business’ profits comes from existing customers, and as much as 80% of that comes from the top 20% of consumers that are loyal to that business. Meanwhile, Read more…

5 Referral Program Ideas For Millennial Customer Acquisition

Millennials now hold over $200 million in combined spending power. With the last of the millennial generation turning 18, this new generation is well underway to overtake their predecessors in the consumer market.  In 2015, millennials spent 2.45 trillion dollars in the U.S alone. Moreover, there have been reports suggesting that millennials will control about $7 trillion in liquid assets Read more…

User Generated Content Moderation: Understanding Permissions

User generated content (UGC) is a highly valuable marketing asset that has become most relevant in the age of modern technology and social media. UGC is a versatile entity that includes photos, videos, blog posts and even independent articles. User content has many applications in the marketing world. For instance, UGC in the form of photos and videos can be Read more…