Recent Posts

What happened to the Twitter Buy button?

It’s not uncommon to see that even predictions and assumptions of mighty trendsetters or pioneers in the industry go astray. The latest casualty is the Twitter Buy button. The writing on the wall is: Twitter’s way towards becoming world’s biggest social marketplace was not as easy and as hurdle free as their leadership had hoped. The Twitter Buy button launched Read more…

Getting Your Customers to Actually Refer Their Friends

Every one of your existing customers has the potential to share your brand with their friends and family and refer an endless number of new customers to your business. But even though these new potential customers are just one social network away, getting people to actually refer their friends can be a real challenge. You may be asking yourself, “So how can I get customers to actually refer my brand to their friends?” Don’t worry, we have figured out the best way to create a successful referral program and we are going to share all of our findings with you. For now, let’s just focus on incentives and on how to best promote your program.

It’s in the Bag! Frito-Lay Upgrades its Visual UGC

Instagram’s 400 million active users now post a staggering 70 million photos per day, while 350 million photos are uploaded daily to Facebook. It’s clear that visual user generated content (visual UGC) isn’t going anywhere. For several years now visual UGC and solutions like visual commerce have been hugely popular among e-commerce businesses. However, some companies struggle to bridge the gap between Read more…

New Nordstrom Loyalty Program Launches

In the wake of a disappointing quarter, Nordstrom is set to launch an expanded loyalty program on May 18. The updated Nordstrom loyalty program–dubbed Nordstrom Rewards–will allow all customers to accrue points with or without a Nordstrom credit card. It looks like the new Nordstrom loyalty program will still exclusively consist of points for purchases, but with the absence of Read more…

Pinterest Ads: Brands Getting New Metrics

Pinterest has become one large collage of ideas. Starting from sports to business and from art to craft, that fortified collage is becoming more and more vibrant and diverse with the daily addition of some new interest segments. May be that’s why more than 100 million people use Pinterest every month. In front of this massive audience, it’s trying to refine and Read more…

Instagram Business Profiles: An Overview

It looks like the masterminds behind Instagram have come to realize that their road towards success goes through the road which had already been traversed by its parent company Facebook. The latest development in this journey is that of Instagram business profiles, similar to Facebook’s company pages. Earlier,  Instagram came up with a targeting strategy and style which was so Read more…

Product Page Visuals: The Art of Merchandising

Due to the extensive visual nature of the internet, the look of a project page has become tantamount to the offering of the product itself. Now, like old good days, people don’t just “hear” about your product, but they can actually see your product in all possible angles before the actual buying. Thus, product page visuals have become an indispensable Read more…

Marketing with UGC: Squeeze Your Content to the Last Drop

Here at Annex Cloud we don’t like to waste things. Whether it’s a water bottle, a paper bag, or precious user generated content (UGC), we’re all for reusing and recycling. When you have hundreds of inspiring pictures up in your Visual Commerce galleries or thousands of rave reviews, it seems like a shame to not use them as much as possible. Read more…

A Lesson in Hashtags, Visual Commerce, and Shakespeare

The hashtag is a subject of scrutiny and curiosity, sarcasm and convenience. Some say that it represents the dumbing-down of modern society, others use hashtags in speech ironically, and still others employ them hourly to gain popularity. No matter your feelings on the matter, hashtags are a part of our language now. And though this be madness, yet there is Read more…

User Photos Best Practices: Are You Using These 4 Strategies to Get Visual Commerce Content from Your Customers?

Whether they’re selfies, #OOTD (outfit of the day) pictures, or tantalizing shots of brunch dishes, images from Instagram and other social media platforms are much more effective in inspiring and enticing consumers than traditional stock or catalog photos. At this point, the question isn’t whether or not to utilize user generated pictures; rather, it’s about how to best solicit, find, acquire, moderate, curate, and display these images.