Recent Posts

Holiday Loyalty Program Marketing: 12 Ideas for 2016

It’s hot outside, but everyone in e-tail & social commerce knows that now is the time to start planning for the holiday shopping season. You’re probably also well-aware that it’s much more cost-effective to retain existing customers than it is to acquire new ones. That’s why you need to use your customer loyalty program to both nurture repeat shoppers and Read more…

5 Refer a Friend Marketing Myths, Debunked

One of the gravest drawbacks of the internet is it has an incredible power to inform you as well as misinform you. No one and nothing, from celebrities to e-commerce tech, is immune from rumors. The fierce competition today in retail means that it’s vital to clear the air of misconceptions about refer a friend marketing. Referrals are an extremely valuable Read more…

What the Chipotle Loyalty Program is Missing

Last Friday, beleaguered fast food chain Chipotle launched its first loyalty program, a three-month promotion called Chiptopia Summer Rewards. Food safety problems during the end of 2015 and beginning of this year caused a huge drop in revenue for the popular company, and now it’s stepping up its efforts to win back customers. However, we’re a little doubtful that a Read more…

360-Degree Video a Win for Barbour, Despite Missteps

Barbour, the luxury outerwear and fashion brand, is the latest of a growing group of high-end apparel companies to use social media and video technology to democratize the runway. It’s well-known that traditional fashion shows are populated by elite industry insiders and VIPs, but more and more consumers have gotten to experience them thanks to video streaming and social media Read more…

Facebook E-Commerce Bot Lets Users Try and Buy Makeup

It looks like this is the summer of the Facebook e-commerce bot! Only two months after the social media giant unveiled its chatbot technology in April, a company called Modiface has launched a bot that lets users try on and buy lipstick. ModiFace is a VR company that’s made apps for L’Oreal and Avon. It has its own makeup try-on Read more…

9 Examples of Innovative In-Store Technology

There is hardly any debate whether online stores have created ripples of worry in the world of physical stores. With the unprecedented increase in the internet penetration and abundance of devices like mobile and tablet, online shopping has become the go-to, especially for millennials. It has created a threat to the very existence and relevance of physical stores. That’s why Read more…

Walmart Delivery Options Grow with Uber and Lyft

The Walmart delivery landscape just got a big makeover. Let’s take a look at how and why… Walmart is struggling. 2015 marked its first yearly decline in revenue since it became a public company in 1970. It has also seen continuous 7 to 8 quarters of flat growth. Furthermore, in the same year, Walmart announced the closure of 269 underperforming Read more…

Sephora Launches Shoppable Snapchat Campaign

Sephora just announced a shoppable Snapchat campaign, although their choice of the ephemeral medium has baffled many. While a massive portion of the population uses it, aesthetically, Snapchat isn’t even close to Instagram. It isn’t as shareable as Facebook, and tracking followers and other metrics is much more challenging than it is on Twitter. To make the matter worse, Snapchat does not allow Read more…

UGC for Fashion: An Overview

Out of all the advocate marketing solutions out there, user generated content (UGC) stands out as a no-brainer for the fashion industry. As this segment is highly visual and depends heavily on variables like size, fit, and quality, showing off the multitude of ways in which customers interact with apparel and accessories makes perfect sense. Here’s what you need to Read more…