Recent Posts

The Impact of Loyalty Programs is Even Bigger than You Think

As per the 2015 Colloquy Loyalty Census, U.S. consumers hold 3.3 billion memberships in customer loyalty marketing programs. This is a 26% increase over the number of memberships reported in their last study in 2013. It’s glaring proof of the fact that customers do like to be a part of a well-designed and finely executed loyalty programs. It also explains Read more…

Here’s What Wal-Mart and Jet.com Still Need to Do

By now you must have heard that Wal-Mart is acquiring the e-commerce startup Jet for a hefty $3.3 billion, only a year after the latter's site launched. The deal is the biggest in e-commerce history, but the two businesses still have a lot to work on if they want to outperform Amazon. Here's what this new arrangement will bring to Read more…

Engage More Shoppers with In-Mail and Offline Reviews

We all know that user generated content (UGC) like ratings and reviews, questions and answers, and visual commerce boosts conversion by offering trustworthy points of view from your own customers on various social sharing platforms. Consumers trust UGC 12x more than they trust information from businesses, and visitors who interact with UGC are 105% more likely to buy. Given its importance, Read more…

The Most Valuable Types of Loyal Customers

The success of any business largely depends on how long customers, whether existing or newly acquired ones, stay with it. Customers often become more profitable over time and loyal customers account for an unusually high proportion of the sales and profit growth of successful businesses.  To drive the point home... On average, loyal customers are worth up to 10x as much as Read more…

Watch Out for These 9 Common Loyalty Mistakes!

There’s no point in hiding from the truth: some loyalty programs fail. The globally successful Air Miles program tanked when it was launched in the U.S. market. The program lost $25 million in its first year and was consequently shut down. A wrongly executed loyalty program can injure your company, but don’t discount the massive benefits of a well-designed one. Read more…

The New Instagram Stories Feature and What It Means For Your Brand

Instagram just announced the launch of Instagram Stories, a new format of photo and video sharing in which content disappears after 24 hours. Does this sound familiar? Well, it should, given that this feature bears a lot of resemblance to Snapchat--the trailblazer in disappearing content--and its Story function. Even The New York Times is noting the similarities, and Instagram CEO Kevin Systrom Read more…

Moving the Mobile Wallet Beyond Payments

The moment the phrase mobile wallet falls on our ears, we most likely think of a payment solution. And it’s alright too, as so many people are using mobile wallets to complete the payment process. But apart from being a payment tool, mobile wallets can also be used as valuable frameworks in which loyalty programs can be embedded, and strategic Read more…

59% of Brits Want Loyalty Schemes to Reward Engagement

A new survey of loyalty schemes shows that British consumers want more from their preferred companies. More precisely, 93% of Brits have signed up for a loyalty programme at some point. 75% stick with the businesses they like and will retain their loyalty membership with a preferred business for over a year. Despite these encouraging figures, the survey reports that 61% Read more…

4 User Generated Content Mistakes You Can’t Afford to Make

Just like everything in life, the usefulness of user generated content (UGC) like ratings and reviews, questions and answers solution, and visual commerce depends on how you approach it and how you implement it. If done meticulously and wisely, user generated content can have an extremely positive impact on company’s visibility, website traffic and sales. Unfortunately, some UGC campaigns suffer Read more…

Snapchat Patent: Serving Ads Based on Object Recognition

Details have emerged about a Snapchat patent that would serve users sponsored filters, advertisements, and coupons based on the photos and videos they take. While the patent was first filed in January of 2015, the United States Patent and Trademark office released the documentation last week. The Snapchat patent application offers the example of a user taking a picture of the Empire Read more…