Recent Posts

Ask an Expert: MacKenzie-Childs’ CMO Speaks Customer Loyalty

Welcome to our new segment, Ask an Expert! With this series, Annex Cloud interviews some prominent figures in ecommerce and retail to gain insight on industry trends. This week, we interviewed Larry Shaw, Chief Marketing Officer of MacKenzie-Childs. Since 1983, MacKenzie-Childs has designed home decor and artisan furnishings in their quaint farmhouse in Aurora, NY. Every teapot is hand-painted and Read more…

Employee Spotlight: Carly Horn Joins the Partnerships Team

The Annex Cloud Partnerships team is growing! The newest addition to the team is Carly Horn. As Senior Director of Strategic Partnerships and Business Development, Carly brings many years of experience and expertise to the team. Starting out in international development in D.C., Carly quickly found her niche using her natural people skills in business development. An interest in tech Read more…

Top 5 Add-On Features for Your Customer Loyalty Program

You have a customer loyalty program, so you’re off to the right start! But now it's been implemented and you’re seeing the value in its performance, you’re probably thinking, “Now what?” We get it, you want to see your customer loyalty program perform to the best of its ability. And now that your business is scaling, you want more tools to Read more…

Annex Cloud Shines at Shop.org’s 2018 Digital Summit

Last week, Annex Cloud attended the annual Shop.org Digital Summit held at the Venetian Hotel & Casino in Las Vegas. Thought leaders and retail experts from all over convened to see what’s happening in the industry. Our very own Ariel Bubb gave an intriguing lecture entitled Artificial Intelligence & How it Works with Loyalty, diving into how we can use Read more…

The “Makeup” of Sephora’s Marketing Strategy

It’s no mystery that Sephora has seen major wins in the beauty industry. Since 1969, this cosmetics brand has sold millions of units in retail stores worldwide and continues to thrive today. But what is it about Sephora’s marketing strategy that sets them apart from similar companies like Ulta and Glossier? What is it about them that other brands just Read more…

Case Study: How to Build a Successful B2B Loyalty Program

B2B Loyalty Overview: It is very true that there is no one-size-fits-all loyalty program. Especially not in the business-to-business industry. The B2B space is such a specific market with a narrower audience, so it must be treated as such. That means audience segmentation and personalized incentives are that much more important. This study will review how Annex Cloud helped two Read more…

Annex Cloud’s Chris Bechtel Featured on Commerce Marketer Podcast

Episode 31: The Changing Face of Loyalty Programs This past week our VP of Growth and Marketing Chris Bechtel sat down with Greg Zakowicz on The Commerce Marketer Podcast, an award-winning program where ecommerce and retail experts discuss marketing trends, topics, and best practices. Greg is a Podcaster and Senior Marketing Analyst for Oracle + Bronto. He has consulted over Read more…