Recent Posts

CPG Loyalty: Key Challenges and Solutions

The consumer packaged goods (CPG) industry is huge. In the United Sates alone this year’s CPG sales have already amounted to about 769.7 billion U.S. dollars.  To build any loyalty program or CRM setup, it’s necessary to capture and store consumer purchase data, designing a value proposition and maintain a dialogue with your customers. No doubt, it poses a challenge Read more…

Instagram Product Tags Enable In-App Shopping for Select Brands

For a whole week in May, Instagram's top designers and product managers were not in their California headquarters. They were in a rented house, stocked with snacks, far away from laptops and machines. They were brooding over how to make their photo sharing app shoppable without transforming it into a splashy catalog. That intense brainstorming process gave rise to several ideas…and Read more…

5 Black Friday 2016 Trends that Retailers Need to Know

Black Friday, the official kick-off to the holiday shopping season, is just a few weeks away. No doubt, it carries huge importance for retailers. According to the National Retail Federation, it can account for up to 30 percent of retailers’ annual sales. Clearly, it’s a costly thing to give it a miss. But with the advent of e-commerce, the breakdown of the department Read more…

The Dynamic Duo of B2B Advocate Marketing: Reviews and Referrals

The B2B products and services sector is massive. It includes tools, equipment, motors, hardware machines, office supplies, and many other items without which the infrastructure and functioning of other industries might suffer a severe dent. But it has stayed away from modern marketing ploys like user generated content and referral programs owing to its longer life cycle and higher price Read more…

Referral Marketing for Cosmetics: A Natural Look

Since time immemorial, people like to see the best version of themselves when they look in the mirror. Not much has changed in that wish. That explains the core reason behind the size of the cosmetics industry. With an estimated annual worldwide turnover of USD $170 billion, it's a venerable industry. Given that word of mouth marketing is also one of the Read more…

Facebook New Camera Is Another Snapchat Ripoff

After cloning Snapchat’s Stories in the form of Instagram Stories, it looks like Facebook is all set to steal one more feature from its constantly growing rival. The recent development is suggesting that Facebook is testing Snapchat-like camera filters in its main app, in a feature it's calling Facebook New Camera. Facebook New Camera: How It Works These Facebook filters will also Read more…

Is Twitter Dead, or on the Verge of a Revival?

Just in time for Halloween, we have to ask ourselves: Is Twitter dead? Or will it be making a supernatural rebirth? Only a few days ago, at their Q3 2016 earnings call, the company announced results that beat analysts' expectations but still make it a loss-making company. More dramatically, it announced layoffs of 9% of its workforce, as well as the eventual Read more…

Christie’s Reinvents Luxury UGC for 250th Anniversary

The power of user generated photos lies in their flexibility and diversity. It is not necessary that photos should always feature people wearing your clothes or handling your products. Christie’s, one of the art world's leading businesses, deals with precious art, jewelry, and antiques--definitely not the standard fodder for hashtag campaigns. Still, they just wrapped up a successful luxury UGC campaign. Read more…

Referral Marketing for Fashion Companies: One Size Doesn’t Fit All

Referrals have always worked almost in all industries simply because unlike any marketing email from some unknown company, they come from someone who knows you. Naturally, there is no lack of authenticity about it…and that’s 84% of shoppers trust referrals. And referral marketing for fashion businesses makes perfect sense. When you see friends wearing an elegant jacket, or cool sunglasses, how Read more…

Loyalty for Luxury Shoppers: A Game of Perks

The very concept of luxury carries the undercurrent of being rare. It’s something that is not like anything other and thus it’s an odd man out…a distinctively different that the rest of the others. That’s precisely why the luxury brand has to uphold that image. And this key point was the main reason that gave rise to the conception that customer Read more…