Recent Posts

Sainsbury’s: Dominating the Retail Industry in the UK

When the economic downturn first hit the UK in 2012, Sainsbury's managed to emerge as the most successful British food retailer. The significance of this can be gauged by the fact that many retail industry experts thought that the chain, with its mid-market position, would suffer the most. But Sainsbury's marketing team and their colleagues squarely proved them wrong. Somehow Sainsbury's recent results replicate Read more…

A New View of Telecommunications Loyalty

The telecommunications industry occupies a unique space in that it's less competitive, but customers report being more dissatisfied. Churn rates for telecom companies are high, averaging between 10 and 67% annually. The widespread grimace of this problem can be understood from the fact that roughly 75% of the 17 to 20 million subscribers signing up with a new wireless carrier Read more…

Where Black Friday Went Wrong: A Personal Take

Hi! I’m Eliza Fisher, Annex Cloud’s Marketing Strategist and Editor. I live and breathe retail, and I have tons of thoughts about how I, as a female millennial consumer and too-frequent online shopper, should be marketed to. For another blog post from my personal perspective, check out "I'm a Female Millennial and This is How eCom Sites Need to Market Read more…

B2B Loyalty Statistics: Take Advantage of an Overlooked Opportunity

B2B is a field that thrives off of retention due to its typically long sales cycles and high acquisition costs. That's why more and more marketers are turning towards B2B loyalty programs to help them keep clients coming back. Our collection of B2B loyalty statistics will give you a much better picture of the landscape. B2B Loyalty Statistics: The Value of Read more…

Flaunt Your Advocates With Visual Commerce for Luxury Goods

Visuals are at the core of marketing efforts for countless luxury brands. Indeed, it's a longstanding tradition for high fashion labels to have no copy--just their name--in print and digital ads. When you're selling a product based on pure aesthetic appeal, quality, and aspirational qualities, imagery does what words will not. That's why it makes perfect sense in this age Read more…

User Generated Content for Consumer Manufacturing: A Must-Have

When you consider the products consumers tend to be the most passionate about, home appliances and the like might not come to the top of your mind. But the fact of the matter is that products ranging from coffee makers to dishwashers and more are used daily, so people know what they like and what they don't. Consequently, there's both Read more…

Uber’s Marketing Strategy in 7 Steps, Revisited

Note: Almost a year ago, we published a dissection of the most dynamic and attention-getting tactics among Uber's marketing strategies. Today we're taking a look back at that post with, of course, a lot of new information added in. Uber just announced that riders will be able to give their drivers customized feedback via a feature it calls Compliments. Whether this is Read more…

UGC and Cosmetics: A Vital Partnership

User Generated Content, as the name suggests, is the content created by users in the form of ratings and reviews, questions and answers, and images while using your products or services. As this content is created by customers themselves and not by brands or ad agencies, it's considered to be 12 times more trustworthy in the eyes of everyday shoppers. The level of Read more…

Samsung Rewards: Embattled Samsung Finally Gets It Right

Samsung has been under intense scrutiny lately. From the recall on Galaxy Note 7 phones to faulty washing machines to political scandals, things haven't been looking bright. But at least in one area--their Samsung Pay mobile payments product--they've made a smart move: introducing Samsung Rewards. Samsung Rewards: The Overview Samsung Rewards is a loyalty program within Samsung Pay to motivate users to make Read more…

Revolutionizing Omni-Channel and eCommerce Segmentation in 2017

As 2016 draws to a close, marketers need to reevaluate how to reach out to and engage their audiences. It’s been clear for a while now that mass emailing is generally unproductive, so we’ve gotten used to contacting current and potential shoppers based on variables like whether or not they’re a new member of our lists, if they’ve abandoned a Read more…