Recent Posts

The Luxury Industry in the eCommerce World

Online shoppers won’t find a price list or an “add to cart” button when they visit the website of iconic watchmaker Patek Philippe.  The homepage is not dominated by limited edition timepieces. Instead, there is a commercial featuring a father congratulating his young son for winning a cricket match. A tradition where customers can look but not purchase, is certainly Read more…

5 Reasons Why Retail Mobile Apps Fail

The time for mobile shopping has come. And retailers were quick enough to prepare for it. For a while now, they have been pushing towards a business ecosystem helmed by mobile devices. And naturally, apps are at the forefront of that ecosystem. They were undoubtedly right in their assessment, as 45% of U.S. internet users reported that they use their Read more…

UGC: A Remedy for the Pain of Returns

A survey conducted by Body Labs found that 23 percent of all clothing purchased online gets returned. Naturally, the losses retailers have to bear due to returns is high, but the real point here is: why do people return products they have chosen to buy? A study conducted by Shorr Packaging, found that the top reason shoppers return merchandise is Read more…

Potential Problems for Amazon Go, and Other Sellers Skipping Lines

Retailers all across the globe have been grappling with the issue of improving the customer experience in the fullest sense of the term. A serpentine line leading up to the register, especially during the holiday season, can be a deterrent to great customer experience. Merchants have known about this problem for a while now. While it's commonplace for grocery stores Read more…

A Family Affair: Multi-Brand Loyalty and Advocate Marketing

Of course, it’s commonplace for one corporation to own multiple brands that fit into a similar product space. Take the Gap, Old Navy, and Banana Republic, for example, or KFC, Taco Bell, and Pizza Hut. Yet, how often do marketers get a unified view of the actions that shoppers are taking across their multiple brand properties, whether they’re on their site, in their Read more…

Facebook Dynamic Ads for Retailers: Tips From a Pro

While Annex Cloud and our experienced Customer Success Team specialize in customer loyalty and advocate marketing solutions, we’re tapped into all facets of digital and omni-channel marketing. We chatted recently with Leanna Kelly, a Retail Content Marketing Specialist at CPC Strategy. CPC Strategy implements performance growth for paid search, Google Shopping, Amazon sales, and other vital shopping channels. Given this Read more…

3 Pivotal UGC Trends for 2017

Irrespective of your training, incentive or marketing programs, you are not your company’s best salesperson. Nobody within your business is as good at selling as your customers. Shoppers want to hear what other consumers, who are like them and really use brand’s products, have to say. Maybe that’s what propelled Marty Neumeier to utter his famous quote that a brand “is not Read more…

Instagram eCommerce Efforts Pick Up Steam

With almost 500 million monthly active users and engagement 15x that of Facebook, it would have been highly unwise of Instagram if it had shown its back to one of the biggest realities of our time: ecommerce...especially when all other social media platforms like Pinterest and Snapchat are doing everything to make significant inroads in it. Instagram ecommerce has become more and more Read more…

Vital Cyber Monday + Black Friday Lessons, 2016 Edition

Much to the relief of many marketers, this year’s Thanksgiving, Black Friday, and Cyber Monday sales have displayed a spectacular performance. Thanksgiving online sales posted a 17% gain to $1.3 billion, while Black Friday jumped 19% to just under $2 billion pushing holiday season-to-date growth rate to 12%. Cyber Monday, meanwhile, broke e-commerce records with $3.45 billion! The numbers aren't as Read more…

The Definition of Advocate Marketing

As marketers, we all wish that we had more people representing and promoting our businesses at a minimal cost. It'd be even better if they would actually get involved in projects like content creation or finding new potential customers! Is that too much to ask? Well, in a sense, that's the definition of advocate marketing. Before moving ahead, it’s a Read more…