Enterprise Questions & Answers for IBM WebSphere Commerce

 

Our Enterprise Questions & Answers for IBM WebSphere Commerce solution allows you to create a community for your customers to ask and answer fellow shoppers’ questions about specific products.

This valuable form of user generated content gives your brand authenticity, strengthens customer engagement, and ultimately boosts conversion.

Additional Information

 

 

Your product pages won’t always have all the information your customers want.

 

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Question Form

 

 

When that happens, they can submit questions of their own.

 

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Fast response

 

 

After customers submit a question it will be sent to a whomever is best suited to answer whether they are a product expert or a previous customer.

 

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Published Q&A

 

 

Once a question has been answered the customer who submitted it will be notified. The question will also be published on the product page for other customers to see.

 

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Syndication

 

 

When a question and answer has been submitted and approved you have the opportunity to syndicate the content across a variety of web properties in your supply chain. For example, you can have the Q&A posted on the retailer’s website who sells your products or on the manufacturer’s website who produces the products you sell.

 

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Use email triggers to connect shoppers with registered customers who can answer their product-specific questions

Triggered Emails
Quickly connect shoppers with the customers who can answer their questions. When a question is submitted you can automatically send an email to a customer who previously purchased the same product. Satisfied customers provide quick answers to help increase shopping cart conversion. Combining this capability with loyalty incentives will improve the response rate from your satisfied customers.

Direct questions to the person most qualified to answer

Helpful Answers
Some questions require a technical understanding of a product, while others need the objective opinion of a fellow shopper. Our Questions and Answers solution is designed to allow customers to connect with real people who are best suited to answer their questions whether they are verified buyers, brand advocates, online community members, or your product experts.

Employ moderation to ensure all content is appropriate and relevant

Moderating Content
Utilize a 3 level moderation process to ensure all content is appropriate, relevant, and in compliance with your company policies and regulations.

Syndicate Questions and Answers content across your network to reach more customers

Syndication Network
Leverage Syndication to distribute your Questions and Answers content across your network of brand or manufacturers to create the widest reach and deliver the best ROI. For retailers, this means collecting questions and answers from the brand names you sell to display on your site and for brands, this means your questions and answers appear on the 3rd party sites who sell your products.

Enhance the SEO value of your site
Customize the design and functionality of Questions and Answers to fit the look and feel of your brand
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