Due to the extensive visual nature of the internet, the look of a project page has become tantamount to the offering of the product itself. Now, like old good days, people don’t just “hear” about your product, but they can actually see your product in all possible angles before the actual buying. Thus, product page visuals have become an indispensable Read more…
Here at Social Annex we don’t like to waste things. Whether it’s a water bottle, a paper bag, or precious user generated content (UGC), we’re all for reusing and recycling. When you have hundreds of inspiring pictures up in your Visual Commerce galleries or thousands of rave reviews, it seems like a shame to not use them as much as possible. Read more…
The hashtag is a subject of scrutiny and curiosity, sarcasm and convenience. Some say that it represents the dumbing-down of modern society, others use hashtags in speech ironically, and still others employ them hourly to gain popularity. No matter your feelings on the matter, hashtags are a part of our language now. And though this be madness, yet there is Read more…
Whether they’re selfies, #OOTD (outfit of the day) pictures, or tantalizing shots of brunch dishes, images from Instagram and other social media platforms are much more effective in inspiring and enticing consumers than traditional stock or catalog photos. At this point, the question isn’t whether or not to utilize user generated pictures; rather, it’s about how to best solicit, find, acquire, moderate, curate, and display these images.
Shoppable Instagram accounts are a necessity for e-commerce businesses nowadays. It is no news that mobile commerce has been getting some traction in the past few years, but recent numbers have shown that this trend may be stronger than we thought. Mobile commerce currently accounts for 35% of ecommerce sales and it’s expected to account for 49%, or $252 billion Read more…
This Valentine’s Day, you deserve to have your customers shower you with love and praise. You should use their excitement to supercharge your content marketing efforts. User generated content (UGC) is an extremely valuable resource for marketers in practically any industry. After all, 70% of consumers value peer recommendations and reviews more than professionally written content, and 84% of millennials Read more…
