The Indispensable Beginner’s Guide to Visual Commerce
by Prasad Dhamdhere | September 8, 2016 | Visual Commerce, Visual Galleries | 1 comments

63% of US customers and 66% of UK shoppers trust customer photos more than brand or retailer photos. These two stats tell the whole story about the level of absolute necessity that visual content has reached. Of course, the miraculous rise of social media and many other photo sharing platforms has been the epicenter of this trend. But for marketers, what Read more...

Can’t-Miss Visual Commerce Trends for 2017
by Prasad Dhamdhere | September 7, 2016 | User Generated Content, Visual Commerce, Visual Galleries | 0 comments

Over the past few years, the concept of visual commerce has been defined and redefined.  It’s no more image-based shopping and search, as people described it in its teething days. It is now about promotion, cross-promotion, and engagement to boost the marketing activities designed to harness the potential of Pinterest, Instagram, and other visual social sharing services. This newer form Read more...

The Ultimate List of User Generated Content Statistics
by Prasad Dhamdhere | September 1, 2016 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 22 comments

Researching a product by watching product review videos on YouTube, searching a hashtag on Instagram, or looking at product questions and answers on the company's site has become an integral part of the modern customer journey. But to use user generated content (UGC) to its full potential, it’s necessary to know its current status and where it stands. Here’s an Read more...

4 User Generated Content Mistakes You Can’t Afford to Make
by Prasad Dhamdhere | July 22, 2016 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

Just like everything in life, the usefulness of user generated content (UGC) like ratings and reviews, questions and answers solution, and visual commerce depends on how you approach it and how you implement it. If done meticulously and wisely, user generated content can have an extremely positive impact on company’s visibility, website traffic and sales. Unfortunately, some UGC campaigns suffer Read more...

UGC for Fashion: An Overview

Out of all the advocate marketing solutions out there, user generated content (UGC) stands out as a no-brainer for the fashion industry. As this segment is highly visual and depends heavily on variables like size, fit, and quality, showing off the multitude of ways in which customers interact with apparel and accessories makes perfect sense. Here’s what you need to Read more…

It’s in the Bag! Frito-Lay Upgrades its Visual UGC

Instagram’s 400 million active users now post a staggering 70 million photos per day, while 350 million photos are uploaded daily to Facebook. It’s clear that visual user generated content (visual UGC) isn’t going anywhere. For several years now visual UGC and solutions like visual commerce have been hugely popular among e-commerce businesses. However, some companies struggle to bridge the gap between Read more…