3 Pivotal UGC Trends for 2017
by Eliza Fisher | December 6, 2016 | Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

Irrespective of your training, incentive or marketing programs, you are not your company’s best salesperson. Nobody within your business is as good at selling as your customers. Shoppers want to hear what other consumers, who are like them and really use brand’s products, have to say. Maybe that’s what propelled Marty Neumeier to utter his famous quote that a brand “is not Read more...

Flaunt Your Advocates With Visual Commerce for Luxury Goods
by Prasad Dhamdhere | November 22, 2016 | Visual Commerce | 0 comments

Visuals are at the core of marketing efforts for countless luxury brands. Indeed, it's a longstanding tradition for high fashion labels to have no copy--just their name--in print and digital ads. When you're selling a product based on pure aesthetic appeal, quality, and aspirational qualities, imagery does what words will not. That's why it makes perfect sense in this age Read more...

User Generated Content for Consumer Manufacturing: A Must-Have

When you consider the products consumers tend to be the most passionate about, home appliances and the like might not come to the top of your mind. But the fact of the matter is that products ranging from coffee makers to dishwashers and more are used daily, so people know what they like and what they don't. Consequently, there's both Read more...

UGC and Cosmetics: A Vital Partnership
by Prasad Dhamdhere | November 19, 2016 | Customer Engagement, Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

User Generated Content, as the name suggests, is the content created by users in the form of ratings and reviews, questions and answers, and images while using your products or services. As this content is created by customers themselves and not by brands or ad agencies, it's considered to be 12 times more trustworthy in the eyes of everyday shoppers. The level of Read more...

UGC and Loyalty: The Secret to Multi-Pronged Engagement Success

A loyal customer is someone who doesn’t let his favorable buying behavior towards a particular brand get affected under any circumstances. Come what may, he remains with that brand. Now, it’s obvious that he will provide high lifetime value to the brand through his purchase and repurchase. And via loyalty programs, they brand may reward him to thank his loyal Read more...

Christie’s Reinvents Luxury UGC for 250th Anniversary
by Prasad Dhamdhere | October 28, 2016 | User Generated Content, Visual Commerce, Visual Galleries | 0 comments

The power of user generated photos lies in their flexibility and diversity. It is not necessary that photos should always feature people wearing your clothes or handling your products. Christie’s, one of the art world's leading businesses, deals with precious art, jewelry, and antiques--definitely not the standard fodder for hashtag campaigns. Still, they just wrapped up a successful luxury UGC campaign. Read more...