Cutting Edge Ways of Using UGC In Emails
by Prasad Dhamdhere | May 18, 2017 | Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

With the constant waxing and waning of market and technology trends, the biggest challenge in front of marketers is to sketch out a marketing plan which will keep them afloat both fiscally and strategically. Considering that people upload around 1.8 billion images every day on social media and 80% of web content is user generated content (UGC), marketers have zeroed Read more...

Using User Generated Content on Social Media: Why And How
by Prasad Dhamdhere | April 18, 2017 | Questions and Answers, Ratings and Reviews, Social Media, User Generated Content, Visual Commerce | 6 comments

User generated content (UGC)--including reviews, questions and answers, and visual commerce--is the most trusted form of content, but it's not worthwhile if it's not shared and seen. Nothing is as powerful as social media in hitting the highest possible spot of reach and online visibility. Besides, at least once a month, 83% of survey respondents hear about a brand or product Read more...

Olympus Camera’s Visual Commerce Software Story
by Prasad Dhamdhere | March 30, 2017 | Annex Cloud Case Study, User Generated Content, Visual Commerce | 0 comments

Maybe photographer Chase Jarvis is right when he says that the best camera is the one that’s with you. Smartphones, more or less, have come close to Jarvis's proposition. But their incredible growth has put a freeze on the photo equipment manufacturers' ambitions. According to Canon’s Q1 2016 financial statement, sales of Canon’s compact cameras have dipped 22% and Canon Read more...

Vital Pros and Cons of Visual Commerce
by Prasad Dhamdhere | March 29, 2017 | User Generated Content, Visual Commerce | 1 comments

According to psychologist Albert Mehrabian, 93% of all communication is nonverbal. It’s due to the functional setup of a brain that processes visuals 60,000 times faster than text. In short, our relationship with the world gets developed and nurtured largely through visuals, as they hold unquestionable sway on our psyche and understanding. Marketers' realization of the power of this visual Read more...

Sporting Goods User Generated Content Lets Fans Speak for Themselves
by Prasad Dhamdhere | March 21, 2017 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 2 comments

As I have discussed in this blog, most sports brands and sporting goods manufacturers have to figure out a way to fight the various hurdles of stiff competition, reduced margins, and high production costs for certain types of goods. There's considerable erosion into the budget done by marketing activities, other ways of reaching out to the masses, and in building Read more...