The Comprehensive Beginner’s Guide to Product Reviews
by Prasad Dhamdhere | September 8, 2016 | Ratings and Reviews, User Generated Content | 0 comments

Even though change is one of the only constant things in business, some things remain the same. Our habit of discussing with our neighbors, friends or relatives before buying anything is one such unchanged thing. It’s a human tendency to have absolute surety when you are spending your hard earned money. But due to the unprecedented growth of the internet Read more...

Can’t-Miss Visual Commerce Trends for 2017
by Prasad Dhamdhere | September 7, 2016 | User Generated Content, Visual Commerce, Visual Galleries | 0 comments

Over the past few years, the concept of visual commerce has been defined and redefined.  It’s no more image-based shopping and search, as people described it in its teething days. It is now about promotion, cross-promotion, and engagement to boost the Visual Marketing activities designed to harness the potential of Pinterest, Instagram, and other visual social sharing services. This newer Read more...

The Ultimate List of User Generated Content Statistics
by Prasad Dhamdhere | September 1, 2016 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 26 comments

Researching a product by watching product review videos on YouTube, searching a hashtag on Instagram, or looking at product questions and answers on the company's site has become an integral part of the modern customer journey. But to use user generated content (UGC) to its full potential, it’s necessary to know its current status and where it stands. Here’s an Read more...

The Multifaceted Impact of UGC

In simple terms, user-generated content (UGC) is content that is created by your customers. It can come in multiple forms- feedback on Facebook or Twitter, ratings and reviews on your site, images or videos shared on Instagram or Pinterest, product questions and answers, and much more. In short, it's social content that's trusted 12 times more than content from brands. Now let's Read more...

Ratings and Reviews FAQs: How Do I Get More Reviews?
by Eliza Fisher | August 25, 2016 | Best Practices, Ratings and Reviews, User Generated Content | 2 comments

User generated content (UGC) like Ratings and Reviews can increase your site's revenue by up to 18% by providing helpful information from customers' perspectives. This will only happen, though, if customers actually contribute reviews! There are three main ways to get more reviews for your e-commerce site: email solicitation, syndication, and incentivization. Email solicitation is indispensable for gathering reviews. Customers rarely Read more...

Engage More Shoppers with In-Mail and Offline Reviews
by Eliza Fisher | August 6, 2016 | Annex Cloud Case Study, Ratings and Reviews, User Generated Content | 2 comments

We all know that user generated content (UGC) like ratings and reviews, questions and answers, and visual commerce boosts conversion by offering trustworthy points of view from your own customers on various social sharing platforms. Consumers trust UGC 12x more than they trust information from businesses, and visitors who interact with UGC are 105% more likely to buy. Given its importance, Read more...