User Generated Content Moderation: Understanding Permissions
by Grace Miller | May 10, 2018 | User Generated Content

User generated content (UGC) is a highly valuable marketing asset that has become most relevant in the age of modern technology and social media. UGC is a versatile entity that includes photos, videos, blog posts and even independent articles. User content has many applications in the marketing world. For instance, UGC in the form of photos and videos can be Read more…

Why Best in Class Loyalty Programs Incorporate Visual Commerce
by Grace Miller | May 9, 2018 | Customer Loyalty, User Generated Content, Visual Commerce

Modern technology and current marketing tactics have allowed for a significant expansion of loyalty marketing strategies. While traditional loyalty programs rely solely on points for purchase, the modern model expands actions and rewards to include other major marketing tactics. Visual commerce (VC) is among the prominent marketing strategies that can easily and effectively be used to expand loyalty programs. VC relies Read more…

The Hows and Whys of User Generated Content for Retail

User Generated Content (UGC) is one of the most highly successful marketing trends that has been adopted by brands in order to win customer attention. UGC answers the demand for fresh, honest content, while also helping retailers engage consumers on a more consistent basis. The concept of UGC for retailers is no different than it is for brands. UGC is Read more…

A Guide to Customer Retention Strategies for Manufacturers
by Grace Miller | May 7, 2018 | Customer Loyalty, User Generated Content

While research shows that most customers want and even expect brand loyalty, the relationship between consumer loyalty programs and customer retention remains particularly difficult to quantify. Meanwhile, brands and stores are both dependent on consumer need, as retailers rely on brands to attract customers, while brands rely on retailers to market and sell their products. The average consumer’s trust in Read more…

7 Consumer Marketing Trends That Should Be Shaping Your Strategy

Modern consumers are significantly different from buyers in the past. Not only have today’s consumers become more skeptical of businesses, but they also have access to technology that makes it easier than ever to research and switch brands. Consumer marketing trends have shifted, and customer retention optimization is more important than ever. Here are a few trends to keep in Read more…