The Hows and Whys of User Generated Content for Retail

User Generated Content (UGC) is one of the most highly successful marketing trends that has been adopted by brands in order to win customer attention. UGC answers the demand for fresh, honest content, while also helping retailers engage consumers on a more consistent basis. The concept of UGC for retailers is no different than it is for brands. UGC is Read more…

A Guide to Customer Retention Strategies for Manufacturers
by Grace Miller | May 7, 2018 | Customer Loyalty, User Generated Content

While research shows that most customers want and even expect brand loyalty, the relationship between consumer loyalty programs and customer retention remains particularly difficult to quantify. Meanwhile, brands and stores are both dependent on consumer need, as retailers rely on brands to attract customers, while brands rely on retailers to market and sell their products. The average consumer’s trust in Read more…

7 Consumer Marketing Trends That Should Be Shaping Your Strategy

Modern consumers are significantly different from buyers in the past. Not only have today’s consumers become more skeptical of businesses, but they also have access to technology that makes it easier than ever to research and switch brands. Consumer marketing trends have shifted, and customer retention optimization is more important than ever. Here are a few trends to keep in Read more…

User Generated Content Examples: Melissa & Doug

Implementation of user generated content for marketing is one of the fastest growing trends among top brands. Mobile devices with high-quality cameras have made it easier than ever for users to take photos, and the emergence of intuitive visual commerce platforms has made it simple for companies to obtain photos, collect user information, and manage their photo libraries. The addition Read more…

21 Capabilities to Look for in Your Visual Commerce Platform
by Grace Miller | May 2, 2018 | User Generated Content, Visual Commerce

With visual commerce becoming an integral part of marketing, it is important to choose a platform that not only fits your company’s current needs but also allows for potential future expansion. A quality visual commerce platform has many aspects that help ensure seamless function and optimized ROI. Here are 21 capabilities to seek out when choosing your visual commerce platform. Read more…

Why Is Visual Commerce Such a Powerful Marketing Tool?
by Grace Miller | April 30, 2018 | User Generated Content, Visual Commerce

With current technology and the popularity of image-based social media sites such as Instagram, Pinterest and even Twitter, the visual image has spurned its own marketing niche. This is a marketing tool that is certainly not to be ignored. We explore why it’s so powerful and how your brand can harness its power. The Visual Commerce Umbrella Visual advertising is Read more…