Is Your Customer Review Platform Driving Conversions with These Features?
by Grace Miller | June 15, 2018 | Ratings and Reviews, User Generated Content

A strong ratings and reviews platform can be an immeasurable asset. While many U.S. consumers have lost faith in traditional advertising, the importance of reviews has escalated, with Americans trusting peers almost as much as personal friends. Studies are showing that over 90% of Americans read customer reviews before making a purchase and 84% trust reviews as much as personal Read more…

How to Motivate Customers to Contribute User Generated Content
by Grace Miller | June 1, 2018 | User Generated Content, Visual Commerce

User generated content—photos, videos, written submissions, and other media generated by consumers—is quickly growing in popularity as a marketing tool. In fact, according to research, 86% of businesses utilize user generated content software as part of their marketing efforts. Brands can use this content, including visual commerce, ratings & reviews, and question & answer sections, across their website, social media, emails, Read more…

5 Essential Benefits of Questions & Answers Platforms
by Grace Miller | May 16, 2018 | Questions and Answers, User Generated Content

In the age of remote consumerism, marketers have had to reshape their strategies in order to appeal to their customers. One such strategy is the renewed emphasis on a questions and answers platform. A Q&A platform can be composed entirely of questions from your customers, commonly asked questions, or a mixture thereof. The goal is to allow consumers to voice Read more…

Why Loyalty Programs Are Even More Effective with UGC
by Grace Miller | May 14, 2018 | Customer Loyalty, User Generated Content

Loyalty programs have become the cornerstone of consumer retention. Not only are loyalty programs an expected part of the shopping experience, but they are also key to creating a bond between companies and consumers in an age where traditional advertising has lost its value. In addition to utilizing a loyalty program, brands and retailers alike have also expanded the traditional Read more…

How to Feature Community Generated Content in Your Emails

Modern technology coupled with the increasing influence of digital shoppers on the global marketplace has forced companies to get increasingly creative when it comes to advertising to their users. One such marketing innovation includes the commercial use of community generated content across a variety of marketing platforms, including emails. Community generated content, often referred to as user generated content or Read more…