Why Loyalty Programs Are Even More Effective with UGC
by Grace Miller | May 14, 2018 | Customer Loyalty, User Generated Content

Loyalty programs have become the cornerstone of consumer retention. Not only are loyalty programs an expected part of the shopping experience, but they are also key to creating a bond between companies and consumers in an age where traditional advertising has lost its value. In addition to utilizing a loyalty program, brands and retailers alike have also expanded the traditional Read more…

How to Feature Community Generated Content in Your Emails

Modern technology coupled with the increasing influence of digital shoppers on the global marketplace has forced companies to get increasingly creative when it comes to advertising to their users. One such marketing innovation includes the commercial use of community generated content across a variety of marketing platforms, including emails. Community generated content, often referred to as user generated content or Read more…

User Generated Content Moderation: Understanding Permissions
by Grace Miller | May 10, 2018 | User Generated Content

User generated content (UGC) is a highly valuable marketing asset that has become most relevant in the age of modern technology and social media. UGC is a versatile entity that includes photos, videos, blog posts and even independent articles. User content has many applications in the marketing world. For instance, UGC in the form of photos and videos can be Read more…

Why Best in Class Loyalty Programs Incorporate Visual Commerce
by Grace Miller | May 9, 2018 | Customer Loyalty, User Generated Content, Visual Commerce

Modern technology and current marketing tactics have allowed for a significant expansion of loyalty marketing strategies. While traditional loyalty programs rely solely on points for purchase, the modern model expands actions and rewards to include other major marketing tactics. Visual commerce (VC) is among the prominent marketing strategies that can easily and effectively be used to expand loyalty programs. VC relies Read more…